Video: Page 146
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Why Duracell's 6-second spot made YouTube's leaderboard
The bite-sized video uses iconic imagery from the battery brand and complements longer ads.
By David Kirkpatrick , Natalie Koltun • Sept. 20, 2017 -
Gant and Craig Ferguson team up for YouTube show
The six-episode "Couple Thinkers" series features Ferguson and his wife interviewing experts in a variety of fields.
By David Kirkpatrick • Sept. 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Burger King, Sainsbury's run Snapchat ads shot on Spectacles
The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.
By David Kirkpatrick • Sept. 19, 2017 -
Coca-Cola's new corporate branding campaign reflects changing tastes
The new branding goes beyond its titular soda and highlights Coke's 68 independent U.S. bottlers.
By David Kirkpatrick • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Visit Seattle puts its spin on 'The Amazing Race' for new video series
Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race."
By David Kirkpatrick • Sept. 19, 2017 -
Study: Kids' TV viewing falls 50% over 6 years
It's unclear whether the same amount of kids are only tuning in half as often or whether half of kids have simply stopped watching TV altogether.
By David Kirkpatrick • Sept. 18, 2017 -
Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'
The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis.
By David Kirkpatrick • Sept. 18, 2017 -
Welch's
ColumnCampaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Koltun • Sept. 15, 2017 -
Corona's VR installation brings city folks back to nature
A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path.
By Kayla Matthews • Sept. 15, 2017 -
EMarketer lowers TV ad spend forecast as cord-cutting accelerates
Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.
By David Kirkpatrick • Sept. 14, 2017 -
Gap brings together Cher and Future to promote message of unity
A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign.
By David Kirkpatrick • Sept. 14, 2017 -
Facebook standardizes monetization eligibility as content variety expands
New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising.
By David Kirkpatrick • Sept. 14, 2017 -
Opinion
Why brand building is dead ... but building a brand that drives sales is alive and well
Eyeview CMO Jeff Fagel details lessons that can be learned from upstarts like Dollar Shave Club and The Tie Bar, which are outsmarting legacy businesses.
By Jeff Fagel • Sept. 14, 2017 -
Study: Instagram video engagement climbs 53% from 2016
Photos still generate more "likes" and comments than videos overall.
By David Kirkpatrick • Sept. 13, 2017 -
Riders by Lee finds a new fit with body-positive campaign
The effort joins a growing trend of apparel brands reflecting a range of sizes and body types in their marketing.
By David Kirkpatrick • Sept. 12, 2017 -
P&G spotlights $3B e-commerce business in defense against investor agitation
Given the CPG giant's swift response to Nelson Peltz's white paper, it seems the activist investor may have hit a nerve.
By David Kirkpatrick • Sept. 12, 2017 -
Hot Wheels gets a fresh paint job with multi-year brand campaign
"Challenge Accepted" intends to better communicate the benefits of the Mattel car toy line to parents, and will leverage TV, digital and social media to do so.
By David Kirkpatrick • Sept. 12, 2017 -
Target puts heavy marketing push behind 12 new private-label brands
On top of TV and digital spots, the retailer is creating in-store experiences, social media content and even 360-degree video showcasing the products.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Agencies tap OpenSlate to audit YouTube brand safety
Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.
By David Kirkpatrick • Sept. 8, 2017 -
Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show
The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.
By David Kirkpatrick • Sept. 8, 2017 -
Pixabay
Study: 61% of marketers report gaps in cross-device and cross-channel data
Kantar Millward Brown’s fourth annual Getting Media Right report found measuring and proving ROI is the biggest challenge facing marketers.
By David Kirkpatrick • Sept. 8, 2017 -
MediaRadar: 61% of publishers autoplay at least half of video ads
Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing.
By David Kirkpatrick • Sept. 7, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017
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