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H&M teases fantasy-themed holiday short film starring Nicki Minaj
Jesse Williams and John Turturro round out the cast, pointing to the brand's growing focus on Hollywood-caliber talent in its content marketing.
By David Kirkpatrick • Nov. 10, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Sheraton Hotels partners with Showtime for digital content series
The videos offer fans a behind-the-scenes look at programs like "Shameless," "Billions" and "Homeland."
By David Kirkpatrick • Nov. 7, 2017 -
Marketers underserve parents with their YouTube holiday strategies
A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly.
By David Kirkpatrick • Nov. 7, 2017 -
Forrester: Chief growth officers will replace CMOs
The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets.
By David Kirkpatrick • Nov. 7, 2017 -
Bud Light drives 20% completion rates for branded in-stream video
The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.
By David Kirkpatrick , Peter Adams • Nov. 7, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign
The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.
By David Kirkpatrick , Peter Adams • Nov. 6, 2017 -
P&G celebrates athlete moms in powerful Winter Olympics short
Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice.
By David Kirkpatrick • Nov. 3, 2017 -
Column
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
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Despite a stellar Q3, 2 forces could clip Facebook's future results
Ad revenues jumped 49% in Q3 — beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Burger King gives brand mascot a clean shave in honor of 'Movember'
Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.
By David Kirkpatrick • Nov. 2, 2017 -
WPP's growth expectations drop to zero
The company said agencies are holding their own against consultancies becoming active in the advertising and marketing space.
By David Kirkpatrick • Nov. 1, 2017 -
Adblock Plus outsmarts Facebook ... again
A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.
By David Kirkpatrick • Nov. 1, 2017 -
YouTube TV's dedicated app arrives for smart TVs, gaming consoles and streaming devices
Previously only available through mobile, desktop and casting options, Google's live TV service gets its first standalone version for smart TVs.
By David Kirkpatrick • Oct. 31, 2017 -
NBCUniversal sees healthy ad sales for Winter Olympics, Super Bowl
The network is still adjusting its strategy to account for the growth in viewing on digital platforms, which watered down ratings during the Summer Games last year.
By David Kirkpatrick • Oct. 31, 2017 -
Deep Dive
DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions
VP of Global Brand Marketing Stuart Foster dishes on how the hotel chain's multichannel strategy is taking the tasty service to new heights.
By Peter Adams • Oct. 31, 2017 -
Honda shows off the Odyssey's zombie-proof safety features for Halloween
The automaker released a 30-second video detailing how the model can protect its owners from the living dead.
By David Kirkpatrick • Oct. 31, 2017 -
Dior and Bella Hadid put the luxe in Halloween
Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products.
By David Kirkpatrick • Oct. 30, 2017 -
Big tech companies added $181B in market value last week
On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.
By David Kirkpatrick • Oct. 30, 2017 -
Fox lines up slate of 6-second ads for Thanksgiving NFL broadcast
Nine spots will air during the game between the Minnesota Vikings and the Detroit Lions, signaling the network's confidence in the success of the format.
By David Kirkpatrick , Peter Adams • Oct. 30, 2017 -
Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3
In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.
By David Kirkpatrick , Chantal Tode • Oct. 27, 2017 -
Column
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017
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