Video: Page 146
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Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
Sally Hansen reverses gender norms in 'Shetopia'
A two-minute short film depicts a world where self-made women are leaders in the Coty brand's first global campaign.
By David Kirkpatrick • Oct. 6, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
P&G's Pritchard says digital ad transformation is 'two-thirds complete'
After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle.
By David Kirkpatrick • Oct. 6, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
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Study: Brands play a role in breaking gender stereotypes
Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.
By David Kirkpatrick • Oct. 5, 2017 -
Study: Q3 breakthrough video ads feature compassion, kindness and ingenuity
Overall, viewers preferred ads focused on storytelling, with strong visuals and uplifting messages.
By David Kirkpatrick • Oct. 5, 2017 -
Facebook Watch, despite promising early viewership, lags behind the competition
A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long.
By David Kirkpatrick • Oct. 5, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Study: 75% of tech marketers report making 3x more content this year
Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content.
By David Kirkpatrick • Oct. 4, 2017 -
Dunkin' resurrects an old meme to promote Halloween doughnut designs
Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing.
By David Kirkpatrick • Oct. 4, 2017 -
AWNY2017/REX/SHUTTERSTOCK
Deep Dive7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
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Amazon's first streamed NFL game surpassed Twitter's viewership last year
Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.
By David Kirkpatrick • Oct. 2, 2017 -
Audi sends in the clowns to highlight vehicle safety features
The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.
By David Kirkpatrick • Oct. 2, 2017 -
Study: Social media a potential revenue source for local TV stations
Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles.
By David Kirkpatrick • Oct. 2, 2017 -
Carnival launches OTT streaming channel
OceanView will be available on some of its cruise ships, along with Amazon Fire TV, Apple TV and Roku.
By David Kirkpatrick , Peter Adams • Sept. 29, 2017 -
YouTube exits Amazon's Echo Show
Google suddenly pulled its video platform from the device, citing technical hiccups that Amazon has contested.
By David Kirkpatrick • Sept. 28, 2017 -
Target is first to partner with NBCU for self-serve programmatic TV ads
The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.
By David Kirkpatrick • Sept. 27, 2017 -
Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
Johnnie Walker releases 'Blade Runner 2049'-inspired whisky
The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
YouTube rolls out slew of tools focused on personalization
One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.
By David Kirkpatrick • Sept. 26, 2017 -
Patrón and filmmaker Guillermo del Toro launch gothic video short
The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.
By David Kirkpatrick • Sept. 25, 2017 -
Nielsen takes comScore to court over TV tech
The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.
By David Kirkpatrick • Sept. 25, 2017 -
Clorox finds deeper meaning behind cleaning in unscripted ads
The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities.
By David Kirkpatrick , Chantal Tode • Sept. 25, 2017 -
Southwest Airlines shares 175 customer stories in 'Transfarency' push
The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.
By David Kirkpatrick • Sept. 25, 2017
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