Video: Page 148
-
Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience
A new "Stranger Claims" campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand's oddest insurance claims.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017 -
Vox launches Explainer Studio as demand for branded content grows
Spotify, NFL Fantasy Football and Ben & Jerry's have already signed on for videos featuring straightforward explanations of a variety of topics.
By David Kirkpatrick • Oct. 16, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Time Inc., Google partner for proprietary outstream video ad unit
Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.
By David Kirkpatrick • Oct. 13, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017 -
Major studios and platforms unite to provide viewers 'Movies Anywhere'
A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.
By David Kirkpatrick , Peter Adams • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Starbucks widens distribution for season 2 of short film series
"Upstanders" can be streamed on Amazon Prime Video, Facebook Watch and in the Starbucks app. Audible will also turn it into an audiobook.
By David Kirkpatrick • Oct. 12, 2017 -
Twizzlers taps Facebook lens for 'World Smile Day'
The strategy suggests brands are starting to look for larger audiences for visually-driven digital engagements.
By David Kirkpatrick • Oct. 11, 2017 -
Lionsgate releases VR ad to promote 'Jigsaw'
Unveiled at New York Comic-Con, the experience lets users immersively explore the latest "Saw" entry and even enter a panel of a tie-in virtual graphic novel.
By David Kirkpatrick • Oct. 10, 2017 -
Depositphotos_40325215_originalamazon
Report: Amazon meets with advertising insiders for more direct strike at YouTube
The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers.
By David Kirkpatrick • Oct. 10, 2017 -
FTP Edelman
KFC's Col. Sanders is a playable character in 'WWE 2K18'
A virtual version of the brand icon will showdown with his rival in an event broadcast on WWE's official YouTube gaming channel.
By David Kirkpatrick • Oct. 10, 2017 -
Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
Sally Hansen reverses gender norms in 'Shetopia'
A two-minute short film depicts a world where self-made women are leaders in the Coty brand's first global campaign.
By David Kirkpatrick • Oct. 6, 2017 -
P&G's Pritchard says digital ad transformation is 'two-thirds complete'
After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle.
By David Kirkpatrick • Oct. 6, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
Getty Images
Study: Brands play a role in breaking gender stereotypes
Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.
By David Kirkpatrick • Oct. 5, 2017 -
Study: Q3 breakthrough video ads feature compassion, kindness and ingenuity
Overall, viewers preferred ads focused on storytelling, with strong visuals and uplifting messages.
By David Kirkpatrick • Oct. 5, 2017 -
Facebook Watch, despite promising early viewership, lags behind the competition
A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long.
By David Kirkpatrick • Oct. 5, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Study: 75% of tech marketers report making 3x more content this year
Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content.
By David Kirkpatrick • Oct. 4, 2017 -
Dunkin' resurrects an old meme to promote Halloween doughnut designs
Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing.
By David Kirkpatrick • Oct. 4, 2017 -
AWNY2017/REX/SHUTTERSTOCK
Deep Dive7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
Getty
Amazon's first streamed NFL game surpassed Twitter's viewership last year
Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.
By David Kirkpatrick • Oct. 2, 2017 -
Audi sends in the clowns to highlight vehicle safety features
The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.
By David Kirkpatrick • Oct. 2, 2017
Previous
