Video: Page 148
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Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Facebook unveils in-stream ads to monetize video content, new Watch tab
The social platform also announced an initiative to battle video clickbait.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
P&G's #LikeAGirl takes on girls' fear of failure
The Always campaign returns after a survey found 70% of girls report avoiding trying things during puberty because they are afraid to fail.
By David Kirkpatrick • Aug. 18, 2017 -
GroupM revamps digital ad viewability standards to account for news feeds
WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Report: Apple bankrolls video programming aspirations with $1B investment
The budget will go toward both original content as well as buying the rights to existing properties.
By David Kirkpatrick • Aug. 17, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces 'lucky' packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017 -
ANA, Digital Content Next partner to optimize programmatic spending
The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain.
By David Kirkpatrick • Aug. 17, 2017 -
Hyatt promotes message of unity in video short commemorating civil rights
Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.
By David Kirkpatrick , Peter Adams • Aug. 17, 2017 -
Report: Verizon returns to YouTube after 5-month boycott
But is the brand back due to a safer advertising environment or because there are almost no other premium digital video offerings of comparable scale?
By David Kirkpatrick • Aug. 16, 2017 -
Dollar Photo Club
Ad market expands 5% as spending by Amazon, Google jumps
The growth happened in spite of "mass market weakness" and declines in major national media, including TV.
By David Kirkpatrick • Aug. 16, 2017 -
Marriott launches category marketing strategy with 'Golden Rule' campaign
For the first time, four of the hospitality giant's brands come together under a single marketing program.
By David Kirkpatrick , Chantal Tode • Aug. 15, 2017 -
Google Creative Commons License
Google's Universal App Campaigns will soon replace all AdWords app install ads
Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.
By David Kirkpatrick • Aug. 15, 2017 -
Report: TV networks, cutting back ad loads, see falling revenue
Ad buyers told The Wall Street Journal that the results of the strategy, intended to bolster business, are "inconclusive" for now.
By David Kirkpatrick , Peter Adams • Aug. 15, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
With progress made on brand safety, Google plans more granular ad filters
Beyond blocking violence and nudity, the platform will now allow advertisers to avoid categories like political satire.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Facebook acquires video editing startup to strengthen AR/VR tool kit
Fayteq's technology allows for the addition and removal of objects in video content.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Fox finds value in showing fewer TV ads
Peeling back the number of commercials is meant to create a less interruptive viewing experience and give the ads that do air more impact.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Krispy Kreme celebrates the eclipse with chocolate glaze
The chain is offering a new take on its doughnuts for the first time to coincide with the blotting out of the sun.
By David Kirkpatrick • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Study: YouTube named most loved brand by children for second straight year
The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Bud Light 'reintroduces' itself in back-to-basics campaign
The AB InBev brew is emphasizing its four simple ingredients in an effort that knocks fancier alternatives.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Koltun • Aug. 11, 2017 -
Opinion
Programmatic is eroding context, and ads are hurting
The explosion of user-generated content and the growth of audience-based targeting have all but completely eroded context from the advertising buy, writes Rupert Hodson of Dianomi.
By Rupert Hodson • Aug. 10, 2017
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