Video: Page 145
-
Herbal Essences encourages women to embrace change in new documentary short
The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue.
By David Kirkpatrick • Oct. 20, 2017 -
Getty Images
Amazon offers brands 'premium' product pages for $500K
Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.
By David Kirkpatrick • Oct. 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google's DoubleClick introduces new tools to make TV advertising smarter
It's been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.
By David Kirkpatrick • Oct. 20, 2017 -
Report: Facebook and Google employees propped up anti-refugee ad campaigns
It wasn't just Russian operatives that helped spread inflammatory ads across the platforms during last year's presidential race, Bloomberg found.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Buffalo Wild Wings dips into esports with Team Dignitas partnership
The first esports deal for the restaurant chain kicked off with an all-day live stream on Twitch.
By David Kirkpatrick • Oct. 19, 2017 -
Asics refreshes brand identity with some help from Steve Aoki
"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Express teams with 4 up-and-coming NBA players
The retailer's rewards members will get early information on ticket giveaways and behind-the-scenes videos and interviews, adding an element of exclusivity.
By David Kirkpatrick • Oct. 18, 2017 -
Getty Images
Report: Major brands scammed in extensive fraud scheme linked to US ad firms
An investigation by BuzzFeed News and Social Puncher found over 100 marketers including P&G, Unilever and Hershey's were hit by "zombie websites."
By David Kirkpatrick , Peter Adams • Oct. 18, 2017 -
Study: Companies spend almost 2x more on online video than TV ads
As the focus of marketing shifts from branding to engagement, companies will spend $135 billion on online video this year.
By David Kirkpatrick , Chantal Tode • Oct. 18, 2017 -
Deep Dive
How Tecate played the 'Trump card' and built a wall to unify beer lovers
When brands enter the risky business of taking a political stance, it's all about timing, a lighthearted tone and authenticity.
By Natalie Black (Koltun) • Oct. 18, 2017 -
Svedka's Halloween push stalks users around the web
Those affected can break free from the ads by visiting the brand's microsite and "infecting" their friends with the curse.
By Natalie Black (Koltun) • Oct. 17, 2017 -
Taco Bell's World Series TV ad looks like an Instagram Story
The chain is borrowing creative inspiration from video messaging app users to update its "Steal a Base, Steal a Taco" promotion.
By David Kirkpatrick , Chantal Tode • Oct. 17, 2017 -
Chicken of the Sea returns to Jessica Simpson's 'proverbial' question in new campaign
A "Fish Called Chicken" features a series of 15-second digital video spots and nods to a notorious reality TV moment.
By David Kirkpatrick • Oct. 17, 2017 -
Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience
A new "Stranger Claims" campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand's oddest insurance claims.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017 -
Vox launches Explainer Studio as demand for branded content grows
Spotify, NFL Fantasy Football and Ben & Jerry's have already signed on for videos featuring straightforward explanations of a variety of topics.
By David Kirkpatrick • Oct. 16, 2017 -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Time Inc., Google partner for proprietary outstream video ad unit
Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.
By David Kirkpatrick • Oct. 13, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017 -
Major studios and platforms unite to provide viewers 'Movies Anywhere'
A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.
By David Kirkpatrick , Peter Adams • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Starbucks widens distribution for season 2 of short film series
"Upstanders" can be streamed on Amazon Prime Video, Facebook Watch and in the Starbucks app. Audible will also turn it into an audiobook.
By David Kirkpatrick • Oct. 12, 2017 -
Twizzlers taps Facebook lens for 'World Smile Day'
The strategy suggests brands are starting to look for larger audiences for visually-driven digital engagements.
By David Kirkpatrick • Oct. 11, 2017 -
Lionsgate releases VR ad to promote 'Jigsaw'
Unveiled at New York Comic-Con, the experience lets users immersively explore the latest "Saw" entry and even enter a panel of a tie-in virtual graphic novel.
By David Kirkpatrick • Oct. 10, 2017 -
Depositphotos_40325215_originalamazon
Report: Amazon meets with advertising insiders for more direct strike at YouTube
The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers.
By David Kirkpatrick • Oct. 10, 2017 -
FTP Edelman
KFC's Col. Sanders is a playable character in 'WWE 2K18'
A virtual version of the brand icon will showdown with his rival in an event broadcast on WWE's official YouTube gaming channel.
By David Kirkpatrick • Oct. 10, 2017
Previous
