Video: Page 145
-
Facebook Watch, despite promising early viewership, lags behind the competition
A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long.
By David Kirkpatrick • Oct. 5, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: 75% of tech marketers report making 3x more content this year
Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content.
By David Kirkpatrick • Oct. 4, 2017 -
Dunkin' resurrects an old meme to promote Halloween doughnut designs
Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing.
By David Kirkpatrick • Oct. 4, 2017 -
AWNY2017/REX/SHUTTERSTOCK
Deep Dive7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Koltun • Oct. 3, 2017 -
Getty
Amazon's first streamed NFL game surpassed Twitter's viewership last year
Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.
By David Kirkpatrick • Oct. 2, 2017 -
Audi sends in the clowns to highlight vehicle safety features
The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.
By David Kirkpatrick • Oct. 2, 2017 -
Study: Social media a potential revenue source for local TV stations
Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles.
By David Kirkpatrick • Oct. 2, 2017 -
Carnival launches OTT streaming channel
OceanView will be available on some of its cruise ships, along with Amazon Fire TV, Apple TV and Roku.
By David Kirkpatrick , Peter Adams • Sept. 29, 2017 -
YouTube exits Amazon's Echo Show
Google suddenly pulled its video platform from the device, citing technical hiccups that Amazon has contested.
By David Kirkpatrick • Sept. 28, 2017 -
Target is first to partner with NBCU for self-serve programmatic TV ads
The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.
By David Kirkpatrick • Sept. 27, 2017 -
Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
Johnnie Walker releases 'Blade Runner 2049'-inspired whisky
The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
YouTube rolls out slew of tools focused on personalization
One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.
By David Kirkpatrick • Sept. 26, 2017 -
Patrón and filmmaker Guillermo del Toro launch gothic video short
The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.
By David Kirkpatrick • Sept. 25, 2017 -
Nielsen takes comScore to court over TV tech
The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.
By David Kirkpatrick • Sept. 25, 2017 -
Clorox finds deeper meaning behind cleaning in unscripted ads
The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities.
By David Kirkpatrick , Chantal Tode • Sept. 25, 2017 -
Southwest Airlines shares 175 customer stories in 'Transfarency' push
The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.
By David Kirkpatrick • Sept. 25, 2017 -
Taco Bell turns National Taco Day into season-long event
An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."
By David Kirkpatrick • Sept. 22, 2017 -
Amazon signs deal for NYC advertising office
The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.
By David Kirkpatrick • Sept. 22, 2017 -
Column
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Koltun • Sept. 22, 2017 -
Coke's new athlete ambassador isn't a real person
Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot.
By David Kirkpatrick • Sept. 22, 2017 -
YouTube drops paid channels, expands user sponsorships
More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon.
By David Kirkpatrick , Chantal Tode • Sept. 21, 2017 -
M&M's sweetens the discussion about wind power
The candy company is using its well-known chocolate mascots to invite consumers to learn more about the renewable power source.
By Erika Kincaid • Sept. 21, 2017
Previous
