Video: Page 144
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Report: Facebook is ready to invest billions in sports streaming rights
The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.
By David Kirkpatrick • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
Facebook readies test of pre-roll video ads in Watch
By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.
By David Kirkpatrick • Dec. 4, 2017 -
Ads.txt is driving up online ad prices as adoption grows
Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down.
By David Kirkpatrick • Dec. 4, 2017 -
Dive Awards
Disruptor of the Year: Amazon
Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast.
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Fail of the Year: Pepsi's 'Jump In'
The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade.
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Campaign of the Year: Burger King's 'Google Home of the Whopper'
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Marketer of the Year: KFC
From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.
By Peter Adams • Dec. 4, 2017 -
Column
Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017 -
Toyota runs 100-second holiday TV spot
The long ad was a first for broadcast television, according to the automaker and its agency Saatchi & Saatchi.
By David Kirkpatrick • Dec. 1, 2017 -
Will 'next gen TV' help broadcasters better compete for digital ad dollars?
A new standard recently approved by the FCC allows for broadcasting high-quality content using an IP signal and has the potential to significantly impact digital media.
By David Kirkpatrick • Nov. 30, 2017 -
Amazon's ad business will surpass $2.5B by 2021, Forrester says
An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years.
By David Kirkpatrick , Peter Adams • Nov. 30, 2017 -
Kantar: Holiday TV ad spending climbs 10.3% over last year
Retailers pulled back on Black Friday ads this year, spending $90.4 million compared to $113.3 million in 2016.
By David Kirkpatrick • Nov. 30, 2017 -
Can Snapchat break the social media mold with its split-feed redesign?
On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.
By Peter Adams • Nov. 29, 2017 -
Swiffer teaches the 'art of adulting' in new digital push
The campaign includes two lighthearted YouTube spots, special GIFs and iMessage stickers and a social media element.
By David Kirkpatrick • Nov. 29, 2017 -
National Geographic's 'Safari Live' generates 220M impressions on Facebook Watch
Part of the video hub's alpha launch. the digital content has seen strong viewer and engagement metrics over its first three months.
By David Kirkpatrick • Nov. 29, 2017 -
Alex Hickey
FCC chair calls Twitter a threat to open internet
The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.
By David Kirkpatrick • Nov. 29, 2017 -
Amazon debuts creator tool for AR, VR
The Sumerian browser-based app gives developers a framework for building 3-D experiences.
By David Kirkpatrick • Nov. 28, 2017 -
Study: Game developers no longer see ads as 'necessary evil'
Rewarded video ads are now the most popular ad format, used in 58% of free games.
By David Kirkpatrick • Nov. 28, 2017 -
Facebook publishes 'advertising principles'
A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image.
By David Kirkpatrick • Nov. 28, 2017 -
Old Spice's holiday video spends an hour exploding Yule logs and Terry Crews
The nearly feature-length spot promotes the Procter & Gamble brand's holiday gift packs.
By Peter Adams • Nov. 27, 2017 -
Deep Dive
How to get started in influencer marketing
For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap.
By Kayla Matthews • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
YouTube faces new brand safety controversy
Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.
By David Kirkpatrick • Nov. 27, 2017
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