Video: Page 143
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Subaru 'shares the love' again in latest TV-heavy push
The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference.
By Natalie Black (Koltun) • Nov. 16, 2017 -
Kmart to air game show as part of holiday push
"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.
By David Kirkpatrick • Nov. 16, 2017 -
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Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Reuters: Amazon nixes plans for skinny bundle TV service
Concerns around profitability were cited as a leading factor in the decision.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Mountain Dew's 360-degree video teaser drives 63% completion rate
The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.
By David Kirkpatrick • Nov. 15, 2017 -
Lowe's Black Friday ad puts 4 builders in an escape room
A long-form, 17-minute spot features craftspeople who attempt to overcome an obstacle course using tools that will be discounted for the sales day.
By David Kirkpatrick • Nov. 15, 2017 -
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Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017 -
Cannes Lions simplifies awards structure and Publicis returns
Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry.
By David Kirkpatrick • Nov. 14, 2017 -
Discovery Channel show urges viewers to build a shelter and skip its ad
The campaign for new series "Bushcraft Build-Off" includes a digital ad with the option to add branches to a lean-to and skip the rest of the spot.
By Chantal Tode • Nov. 14, 2017 -
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Disney's streaming service will offer original programming for popular franchises
The shows will include a live-action "Star Wars" series and new offerings from Marvel, along with spin-offs of "High School Musical" and Pixar's "Monsters, Inc."
By David Kirkpatrick , Chantal Tode • Nov. 13, 2017 -
After eating $40M loss, Snap tries to shed excess Spectacles overseas
The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K.
By David Kirkpatrick • Nov. 13, 2017 -
Mountain Dew
Mountain Dew sits new brand mascot down for a contentious interview
ESPN's Kenny Mayne talked with both Dale Earnhardt Jr. and Dewey Ryder for a chat the driver and journalist agreed is one of the worst they've been through.
By David Kirkpatrick , Peter Adams • Nov. 13, 2017 -
Taco Bell's 'steal a taco' World Series promotion loses sizzle
Sense360 found that while the promotion drove a 12% lift in store visits overall, the increase was down 17% year-over-year.
By David Kirkpatrick • Nov. 10, 2017 -
H&M teases fantasy-themed holiday short film starring Nicki Minaj
Jesse Williams and John Turturro round out the cast, pointing to the brand's growing focus on Hollywood-caliber talent in its content marketing.
By David Kirkpatrick • Nov. 10, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Sheraton Hotels partners with Showtime for digital content series
The videos offer fans a behind-the-scenes look at programs like "Shameless," "Billions" and "Homeland."
By David Kirkpatrick • Nov. 7, 2017 -
Marketers underserve parents with their YouTube holiday strategies
A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly.
By David Kirkpatrick • Nov. 7, 2017 -
Forrester: Chief growth officers will replace CMOs
The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets.
By David Kirkpatrick • Nov. 7, 2017 -
Bud Light drives 20% completion rates for branded in-stream video
The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.
By David Kirkpatrick , Peter Adams • Nov. 7, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign
The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.
By David Kirkpatrick , Peter Adams • Nov. 6, 2017 -
P&G celebrates athlete moms in powerful Winter Olympics short
Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice.
By David Kirkpatrick • Nov. 3, 2017 -
Column
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
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Despite a stellar Q3, 2 forces could clip Facebook's future results
Ad revenues jumped 49% in Q3 — beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017
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