Video: Page 140
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Study: Starbucks takes crown for holiday video views
The coffee-centric QSR’s holiday video has more than double the views of the entry from H&M, which is in second place.
By David Kirkpatrick • Dec. 22, 2017 -
Deep Dive
How Amazon's data trove gives Prime Video an edge in marketing shows
In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.
By Dianna Christe • Dec. 22, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
IAB: Digital ad spending jumped 23% in first half of 2017
The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.
By David Kirkpatrick • Dec. 21, 2017 -
Column
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
KFC hires unknown actor to fill the Colonel's shoes
There's a particular purpose behind having Christopher Boyer, whose previous roles include "man in mattress store," portray the brand icon.
By David Kirkpatrick , Peter Adams • Dec. 21, 2017 -
Levi's debuts shoppable video for holiday gift inspiration
The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.
By David Kirkpatrick • Dec. 20, 2017 -
Amazon integrates video ad sales across its owned platforms, including Twitch
Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.
By David Kirkpatrick • Dec. 20, 2017 -
Burger King gift-wraps full restaurant for French super fan
The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging.
By David Kirkpatrick , Peter Adams • Dec. 20, 2017 -
Honda rolls out AR holiday card for hospitalized kids
The automaker is using the technology to create an immersive winter wonderland and deliver heartfelt messages.
By David Kirkpatrick , Chantal Tode • Dec. 19, 2017 -
Report: Facebook struggles to drive viewing on Watch
News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age.
By David Kirkpatrick • Dec. 19, 2017 -
Getty Images
Deep DiveCan marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
PwC: Live sports keep viewers from cutting the cord
This will be a space to watch next year with big events like the Winter Olympic Games and the FIFA World Cup.
By Erica Sweeney • Dec. 18, 2017 -
Teleflora
Teleflora's 'Wall of Love' videos rack up more than 2M views
The out-of-home activation in Washington, DC was made of 1,000 floral bouquets passersby could remove and give away.
By David Kirkpatrick • Dec. 18, 2017 -
Taco Bell provides a peek into not-so-secret 'Belluminati' society
Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.
By David Kirkpatrick , Peter Adams • Dec. 18, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017 -
Pandora introduces ad-supported on-demand access without a subscription
A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.
By Erica Sweeney • Dec. 14, 2017 -
Old Navy plans cross-platform integration for 'A Christmas Story Live!'
As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access.
By David Kirkpatrick • Dec. 14, 2017 -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Getty Images
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
L'Oreal's NYX brand partners with Samsung for in-store VR
Customers can shop and purchase beauty products in a new way.
By David Kirkpatrick • Dec. 12, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Getty Images
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
unsplash/freestocks
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial
U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew.
By David Kirkpatrick • Dec. 11, 2017
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