Video: Page 139
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Amazon integrates video ad sales across its owned platforms, including Twitch
Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.
By David Kirkpatrick • Dec. 20, 2017 -
Burger King gift-wraps full restaurant for French super fan
The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging.
By David Kirkpatrick , Peter Adams • Dec. 20, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda rolls out AR holiday card for hospitalized kids
The automaker is using the technology to create an immersive winter wonderland and deliver heartfelt messages.
By David Kirkpatrick , Chantal Tode • Dec. 19, 2017 -
Report: Facebook struggles to drive viewing on Watch
News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age.
By David Kirkpatrick • Dec. 19, 2017 -
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Deep DiveCan marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
PwC: Live sports keep viewers from cutting the cord
This will be a space to watch next year with big events like the Winter Olympic Games and the FIFA World Cup.
By Erica Sweeney • Dec. 18, 2017 -
Teleflora
Teleflora's 'Wall of Love' videos rack up more than 2M views
The out-of-home activation in Washington, DC was made of 1,000 floral bouquets passersby could remove and give away.
By David Kirkpatrick • Dec. 18, 2017 -
Taco Bell provides a peek into not-so-secret 'Belluminati' society
Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.
By David Kirkpatrick , Peter Adams • Dec. 18, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017 -
Pandora introduces ad-supported on-demand access without a subscription
A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.
By Erica Sweeney • Dec. 14, 2017 -
Old Navy plans cross-platform integration for 'A Christmas Story Live!'
As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access.
By David Kirkpatrick • Dec. 14, 2017 -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
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Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
L'Oreal's NYX brand partners with Samsung for in-store VR
Customers can shop and purchase beauty products in a new way.
By David Kirkpatrick • Dec. 12, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Getty Images
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
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Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial
U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew.
By David Kirkpatrick • Dec. 11, 2017 -
Accenture: Lack of personalization, consumer trust cost businesses $756B last year
Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy.
By David Kirkpatrick • Dec. 11, 2017 -
Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push
The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.
By David Kirkpatrick • Dec. 11, 2017 -
Campbell Soup
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Report: YouTube and Facebook are rife with pirated NFL streams
As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues.
By David Kirkpatrick • Dec. 7, 2017 -
Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience
"Battle Cars," designed like a life-sized Battleship but with exploding vehicles, attracted an estimated 3.3 million viewers.
By Peter Adams • Dec. 7, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017
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