Video: Page 139
-
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Tostitos generates personalized Super Bowl party invites starring Alfonso Ribeiro
A video platform called "Super Bowl Ads for All" features iconic big game themes like talking babies and puppies that can be remixed into hundreds of different combinations.
By Erica Sweeney • Jan. 17, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
How marketers can tap into consumers' growing demand for video content
Oded Edelman, president and co-founder of retailer James Allen, offers seven tips for staying in the mindset of customers to reach them on relevant channels and drive business goals.
By Oded Edelman • Jan. 16, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Pepsi reboots iconic Cindy Crawford spot with global 'Generations' campaign
The effort, which also includes bringing back the brand's vintage packaging and loyalty program, kicks off in full during Super Bowl LII.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
PepsiCo pits NFL legends in cooking challenge for Super Bowl push
Three contestants made dishes from the brand's products, with the winning creation earning a spot on Buffalo Wild Wings's Minneapolis menu for game day weekend.
By Erica Sweeney • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Study: Super Bowl advertisers see sustained post-game sales boost
The boost was especially apparent for sole advertisers in a specific product category, like AB InBev's Budweiser.
By Erica Sweeney • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Allstate's 'Mayhem' falls short of his New Year's goals in latest ad
In a spot that debuted around Monday's College Football Playoff National Championship, the brand mascot quickly broke his resolutions for 2018.
By Natalie Black (Koltun) • Jan. 9, 2018 -
Universal asks fans to recreate classic 'Jurassic Park' scenes for film's 25th anniversary
The studio will share compilations of the most original user-generated content on the "Jurassic World" website and YouTube, Facebook and Instagram pages.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans
The matchup is the second installment of the "Pizza Hut Rivalry Challenges," with more planned for 2018.
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
IAB, 4A's release addendum around long-form video
The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration.
By Erica Sweeney • Jan. 5, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Bud Light's nonsensical 'dilly dilly' becomes viral success
Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?
By Erica Sweeney • Jan. 2, 2018 -
Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign
The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.
By Natalie Black (Koltun) • Dec. 29, 2017 -
Opinion
Singing 'Auld Lang Syne' to old TV ad ideas
Cries over the death of TV are overblown, writes TVSquared's Kevin O'Reilly. But that doesn't mean the industry should stop innovating.
By Kevin O'Reilly • Dec. 29, 2017 -
Study: Cause-driven Gen Zers expect a lot from brands
The younger generation is likely to be a bigger driver of shifting tech use than millennials.
By Erica Sweeney • Dec. 27, 2017 -
Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential
True to its title, the free app lets viewers pick different stories and points-of-view to pursue and replay, along with providing bits of auxiliary media like PDFs.
By Peter Adams • Dec. 26, 2017
Previous
