Video: Page 141
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Accenture: Lack of personalization, consumer trust cost businesses $756B last year
Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy.
By David Kirkpatrick • Dec. 11, 2017 -
Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push
The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.
By David Kirkpatrick • Dec. 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Campbell Soup
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Report: YouTube and Facebook are rife with pirated NFL streams
As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues.
By David Kirkpatrick • Dec. 7, 2017 -
Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience
"Battle Cars," designed like a life-sized Battleship but with exploding vehicles, attracted an estimated 3.3 million viewers.
By Peter Adams • Dec. 7, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Disney moves away from dad stereotypes as audience attitudes shift
A growing number of marketers and industry groups are rethinking age-old depictions of consumers.
By Erica Sweeney • Dec. 5, 2017 -
Report: Facebook is ready to invest billions in sports streaming rights
The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.
By David Kirkpatrick • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
Facebook readies test of pre-roll video ads in Watch
By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.
By David Kirkpatrick • Dec. 4, 2017 -
Ads.txt is driving up online ad prices as adoption grows
Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down.
By David Kirkpatrick • Dec. 4, 2017 -
Dive Awards
Disruptor of the Year: Amazon
Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast.
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Fail of the Year: Pepsi's 'Jump In'
The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade.
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Campaign of the Year: Burger King's 'Google Home of the Whopper'
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Marketer of the Year: KFC
From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.
By Peter Adams • Dec. 4, 2017 -
Column
Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017 -
Toyota runs 100-second holiday TV spot
The long ad was a first for broadcast television, according to the automaker and its agency Saatchi & Saatchi.
By David Kirkpatrick • Dec. 1, 2017 -
Will 'next gen TV' help broadcasters better compete for digital ad dollars?
A new standard recently approved by the FCC allows for broadcasting high-quality content using an IP signal and has the potential to significantly impact digital media.
By David Kirkpatrick • Nov. 30, 2017 -
Amazon's ad business will surpass $2.5B by 2021, Forrester says
An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years.
By David Kirkpatrick , Peter Adams • Nov. 30, 2017 -
Kantar: Holiday TV ad spending climbs 10.3% over last year
Retailers pulled back on Black Friday ads this year, spending $90.4 million compared to $113.3 million in 2016.
By David Kirkpatrick • Nov. 30, 2017 -
Can Snapchat break the social media mold with its split-feed redesign?
On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.
By Peter Adams • Nov. 29, 2017 -
Swiffer teaches the 'art of adulting' in new digital push
The campaign includes two lighthearted YouTube spots, special GIFs and iMessage stickers and a social media element.
By David Kirkpatrick • Nov. 29, 2017
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