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Deep Dive
How to get started in influencer marketing
For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap.
By Kayla Matthews • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
YouTube faces new brand safety controversy
Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.
By David Kirkpatrick • Nov. 27, 2017 -
Asos, HBO and BMW pilot Snapchat's new ad formats
Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on.
By David Kirkpatrick • Nov. 27, 2017 -
Office Depot brings back 'Elf Yourself' with AR
Users can now create dancing elves videos with new backgrounds of the real world.
By David Kirkpatrick • Nov. 22, 2017 -
FCC lays out plan to end net neutrality
The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.
By David Kirkpatrick • Nov. 22, 2017 -
Study: Holiday advertisers increase spending on digital
A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more.
By David Kirkpatrick • Nov. 22, 2017 -
Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
67% of display ads will be programmatic by 2019
Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Column
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Koltun • Nov. 21, 2017 -
NFL, Verizon edge closer to expanded streaming deal
The deal, which Bloomberg said will be announced soon, would let the telecom provider stream to internet-connected TVs, tablets and phones, as it currently can only air games on smaller devices.
By David Kirkpatrick • Nov. 20, 2017 -
Deep Dive
P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
By Chantal Tode • Nov. 20, 2017 -
Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
USA Today Network relaunches Thanksgiving.com following acquisition
The local news publisher is making a bigger push into digital lifestyle and food-related content.
By David Kirkpatrick , Chantal Tode • Nov. 20, 2017 -
Report: A YouTube targeting tool intended to boost brand safety stops working
A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed.
By David Kirkpatrick , Peter Adams • Nov. 20, 2017 -
Facebook launches Creator tools for mobile influencers
The social network appears to be competing more directly with Google's YouTube.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Disney Pixar immerses viewers in world of 'Coco' via VR
An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.
By David Kirkpatrick • Nov. 16, 2017 -
Subaru 'shares the love' again in latest TV-heavy push
The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference.
By Natalie Koltun • Nov. 16, 2017 -
Kmart to air game show as part of holiday push
"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.
By David Kirkpatrick • Nov. 16, 2017 -
Reuters: Amazon nixes plans for skinny bundle TV service
Concerns around profitability were cited as a leading factor in the decision.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Mountain Dew's 360-degree video teaser drives 63% completion rate
The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.
By David Kirkpatrick • Nov. 15, 2017 -
Lowe's Black Friday ad puts 4 builders in an escape room
A long-form, 17-minute spot features craftspeople who attempt to overcome an obstacle course using tools that will be discounted for the sales day.
By David Kirkpatrick • Nov. 15, 2017 -
Adobe Stock
Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017
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