Video: Page 14

  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A new Lysol Air Sanitizer can next to its "The Future of Air" tagline.
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    Permission granted by Lysol
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    Lysol takes aim at air fresheners with latest product innovation

    A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

    By Aaron Baar • July 31, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    YouTube ad revenue bounces back as parent Google again lands in hot seat

    Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google.

    By • July 26, 2023
  • Donatello from "Teenage Mutant Ninja Turtles: Mutant Mayhem"
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    Courtesy of Pizza Hut
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    Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

    As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

    By • July 26, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
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    Courtesy of Gatorade
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    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019 in New York City.
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    Drew Angerer / Staff via Getty Images
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    Opinion

    What Google and YouTube’s alleged ad scandal says about the industry

    If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham.

    By Sean Cunningham • July 25, 2023
  • An image depicting soccer content generated on TikTok as part of a tie-up between the social platform and FIFA.
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    Retrieved from TikTok on July 20, 2023
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    TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

    The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

    By Aaron Baar • July 20, 2023
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

    The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

    By • July 20, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • Roku City with a Barbie Dreamhouse theme
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    Courtesy of Roku
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    Roku parties with ‘Barbie,’ adds Shopify checkout

    The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.

    By • July 14, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Ad-supported streaming brings new viewers to Netflix, Disney+

    New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

    By • July 13, 2023
  • TikTok comes to Redbox kiosks as part of OOH push
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    Courtesy of Chicken Soup for the Soul Entertainment
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    TikTok comes to Redbox kiosks as part of OOH push

    Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

    By • July 13, 2023
  • An image depicting a new ad placement within NYT's Wordle web version with DoorDash as the first to use the new placements.
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    Permission granted by The New York Times
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    NYT’s Wordle debuts new mobile ad format with DoorDash

    The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

    By • July 6, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
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    Scott Olson via Getty Images
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    General Mills names food specialist shop Ingredient as content marketing AOR

    The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

    By • June 26, 2023
  • A man drinks a Bud Light in the brand's new summer campaign
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    Courtesy of Anheuser-Busch
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    Bud Light looks to rebound from controversy with huge summer push

    The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

    By • June 22, 2023
  • A person pours cocktails behind a brightly colored bar.
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    Courtesy of Malibu
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    Malibu joins remix trend with update of ‘The Piña Colada Song’

    Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

    By • June 22, 2023
  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
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    Permission granted by Smirnoff
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    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Nielsen seeks to improve data delivery with new Media Data Room

    The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

    By • June 15, 2023
  • Google sign in front of a building with a blue sky and clouds in the background.
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    Justin Sullivan via Getty Images
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    Google unveils AI tools aimed at maximizing video campaigns

    New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.

    By • June 14, 2023