Video: Page 138
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Cryptojackers target Google DoubleClick ads
Perpetrators of digital ad fraud have noticed the growing popularity of cryptocurrency and developed ways to mine it in a relatively new form of abuse.
By Erica Sweeney • Jan. 29, 2018 -
Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos
The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.
By Erica Sweeney • Jan. 29, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mercedes
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Taco Bell weaves a 'Web of Fries' in fake film trailer
To launch Nacho Fries, the company hosted an immersive premiere in New York City, for which fans could make reservations.
By Erica Sweeney • Jan. 26, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018 -
95% of brand execs say live video is key to their 2018 strategies
Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.
By Erica Sweeney • Jan. 25, 2018 -
Gap launches 'Logo Remix' collection with original film and music
The brand is tapping its roots with a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.
By Erica Sweeney • Jan. 25, 2018 -
Burger King acts out impact of net neutrality repeal
A video depicting the in-store prank was released on social media, and the company is also asking customers to sign a Change.org petition.
By Erica Sweeney • Jan. 25, 2018 -
Natural Light offers to pay down college debt in regional Super Bowl ad
The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.
By Natalie Black (Koltun) • Jan. 24, 2018 -
Netflix plans 54% marketing spend increase
Digital is likely to be a focus of the investment, including ad-supported video on Facebook and YouTube.
By Erica Sweeney • Jan. 24, 2018 -
M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease
The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards.
By Erica Sweeney • Jan. 24, 2018 -
Mastercard spotlights aspiring musicians in Grammys push
Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl.
By Erica Sweeney • Jan. 24, 2018 -
Snapchat Stories leap from mobile to desktop for first time
The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.
By Peter Adams • Jan. 23, 2018 -
USA Today debuts AARP-sponsored content series about 1968
The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.
By Erica Sweeney • Jan. 23, 2018 -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Wix
Deep DiveWhy Wix opted out of Super Bowl advertising despite a bigger marketing budget
Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure.
By Dianna Christe • Jan. 22, 2018 -
Hyundai teases Super Bowl ad that will 'surprise millions'
The automaker repeats the theme of last year's "A Better Super Bowl" spot, where it surprised three American service members by virtually reuniting them with their families.
By Erica Sweeney • Jan. 22, 2018 -
Head & Shoulders chronicles Olympian's personal journey in lead-up to games
Freeskier Gus Kenworthy, often cited as the first openly gay action sports athlete, will be featured in 15-second spots and a content series from the P&G brand.
By Erica Sweeney • Jan. 22, 2018 -
Pringles showcases 'flavor stacking' in brand's first Super Bowl ad
Starring comedian Bill Hader, the ad builds on a broader program that encourages customers to create their own flavor combinations.
By Erica Sweeney • Jan. 19, 2018 -
Pampers encourages parents to share their babies' sleep personalities with #SleptLikeThis
The effort puts an infant-focused spin on the social media trend of #WokeUpLikeThis and features a BuzzFeed-esque online quiz with an educational component.
By Erica Sweeney • Jan. 19, 2018 -
Twitch signs multi-year content deal with top Disney Digital Network creators
Many are popular YouTube influencers who will now produce exclusive on-demand video content for Amazon's streaming service.
By Erica Sweeney • Jan. 19, 2018 -
Google takes tougher stance on ad eligibility for YouTube creators
Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.
By Erica Sweeney • Jan. 18, 2018 -
Report: Facebook's News Feed changes could lead to fresh wave of influencer marketing
Influencer posts shared on the platform already show strong organic reach and engagement; a new feature hints at some of the opportunities for marketers in the space.
By Erica Sweeney • Jan. 18, 2018 -
Doritos and Mountain Dew square off in PepsiCo's joint Super Bowl spot
Depicting a showdown between Peter Dinklage and Morgan Freeman, the ad takes an innovative approach to big game marketing by doubling up on the brands.
By Erica Sweeney • Jan. 18, 2018 -
Skittles's Super Bowl ad is so exclusive, only 1 person will ever see it
The brand will live stream the lucky fan's reaction to the ad on Facebook and release several teasers about the campaign.
By Erica Sweeney • Jan. 17, 2018
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