Video: Page 137
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Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Chipotle sets eyes on addressable TV ads for 2018
Taking this route will let the fast-casual chain better target ads to existing or potential customers in a pivot back to more traditional platforms.
By Erica Sweeney • Feb. 8, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google, Snapchat add Olympics-themed video, VR and voice content
Snapchat's filters and augmented reality lenses give viewers a fun way to engage with the weeks-long event and drum up excitement on social media.
By Erica Sweeney • Feb. 8, 2018 -
Birchbox, Revolve test Instagram Collection ads
The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.
By Erica Sweeney • Feb. 7, 2018 -
Olympics viewers can use TV remote to interact with some ads
NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.
By Erica Sweeney • Feb. 7, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Whole Foods launches first ad campaign under Amazon
The funny, quirky ads focused on shoppers are a departure for the grocer, which previously put a spotlight on the quality of products and the stories of those who made them.
By Erika Kincaid • Feb. 6, 2018 -
Unsplash
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
M&M's extends Super Bowl push with 6- and 15-second pre-roll ads
After taking the past three years off, the candy brand embraced a "go big or go home" strategy for Super Bowl LII.
By Erica Sweeney • Feb. 5, 2018 -
Elizabeth Regan/Industry Dive
Deep DiveBy the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Microsoft
Google: Watch time for YouTube sports highlights jumps 80%
Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.
By Erica Sweeney • Feb. 5, 2018 -
Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'
The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.
By Erica Sweeney • Feb. 2, 2018 -
Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Opinion
How Tostitos could've scored on its Super Bowl push with an extra dash of personalization
Here are three ways the chip brand could have taken its latest campaign to the next level, according to SundaySky's Eric Porres.
By Eric Porres • Feb. 1, 2018 -
Getty Images
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon's full Super Bowl spot swaps Alexa for cadre of celebs
Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product.
By Erica Sweeney • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Kraft
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
Febreze's Super Bowl campaign features man whose #BleepDontStink
The P&G brand hosted a pre-game party to introduce the campaign, which included a 60-second extended version of its mockumentary-style TV spot.
By Erica Sweeney • Jan. 29, 2018
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