Video: Page 131
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Q&A
KFC's CMO talks building trust, Amazon's Twitch and mobile trends
Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game.
By Peter Adams • May 15, 2018 -
Pom Wonderful spoofs health scares in campaign featuring man impaled by dolphin
Messaging centers around how people often wait until they have an issue to take their health seriously.
By Erica Sweeney • May 15, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Column
Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.
By Chantal Tode , Natalie Black (Koltun) • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Report: A&E will tie TV ads to business results
Following a six-month test with Data Plus Math, the network plans to offer deals with outcome-based guarantees during this year's upfronts.
By Erica Sweeney • May 10, 2018 -
ESPN casts a wide net in ads for new streaming app
College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.
By Dianna Christe • May 9, 2018 -
Report: Adidas suspends Facebook video ad buys over lack of transparency
As much as 30% of the company's spend on the social media site could be wasted because of low viewership.
By Erica Sweeney • May 9, 2018 -
Budweiser flies into World Cup with fleet of beer delivery drones
The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament.
By Erica Sweeney • May 9, 2018 -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Bonobos touts range of size offerings with campaign featuring 172 diverse models
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 8, 2018 -
Grey Goose shifts focus to digital for latest content series featuring celebrities
"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.
By Erica Sweeney • May 7, 2018 -
YouTube taps data, custom graphics to drive interest for Karate Kid spinoff
Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.
By Erica Sweeney • May 7, 2018 -
Listen to meat sizzle in Applebee's hour-long ASMR video
The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.
By Erica Sweeney • May 7, 2018 -
FilmMagic
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.
By Peter Adams • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
FilmMagic
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018 -
Under Armour, Steph Curry bring real-time trivia to NBA playoffs
Steph IQ resembles the popular HQ Trivia app and aims to leverage the fandom around the Golden State Warriors player.
By Robert Williams • May 3, 2018 -
Burger King
Burger King lets fans in Romania trade plane boarding passes for Whoppers
A promotion was inspired by the fact that the only restaurant location in the country is past the Bucharest International Airport's security check.
By Erica Sweeney • May 3, 2018 -
Getty Images
Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads
"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.
By Erica Sweeney • May 3, 2018 -
Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series
Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration.
By Erica Sweeney • May 3, 2018 -
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018
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