Video: Page 131
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IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Koltun • April 27, 2018 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Burger King hid Whoppers in popcorn bags to help moviegoers skirt theater rules
A King Popcorn stunt led to a 40% increase in sales in Peru for the fast-food chain.
By Erica Sweeney • April 26, 2018 -
Study: 21% of marketers pull back ad spend due to poor digital measurement
Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.
By Erica Sweeney • April 26, 2018 -
Budweiser creates data-driven visual experience celebrating Brazilian musician
"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.
By Erica Sweeney • April 25, 2018 -
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018 -
Taco Bell and Bigs unveil co-branded sunflower seeds with drone fleet
A video promoting the new product depicts drones carrying packs to cities and towns across the country before dropping them off at a baseball field.
By Erica Sweeney • April 24, 2018 -
Microsoft's MSN sees 201% revenue boost from selling video ads
Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale.
By Erica Sweeney • April 23, 2018 -
Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign
The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing.
By Erica Sweeney • April 23, 2018 -
Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
By Erica Sweeney • April 20, 2018 -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Column
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
By Peter Adams , Chantal Tode , Natalie Koltun • April 20, 2018 -
Starburst brings back all-pink packs with meme-ready merchandise
The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.
By Erica Sweeney • April 19, 2018 -
Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
By Erica Sweeney • April 18, 2018 -
White Castle showcases Puerto Rican musician to support her college dreams
Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music.
By Erica Sweeney • April 17, 2018 -
Mike's Harder recreates 'Deadpool' bar with pop-up experiences
Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.
By Erica Sweeney • April 17, 2018 -
Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
By Erica Sweeney • April 17, 2018 -
NBA's Stephen Curry promotes mental resilience in new TV spot
The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.
By Erica Sweeney • April 16, 2018 -
Amazon Studios drops the curtain on open-script submission program
Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.
By Erica Sweeney • April 16, 2018 -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
Column
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
By Peter Adams , Chantal Tode , Natalie Koltun • April 13, 2018 -
Lincoln explores how to be a 'Good Man' with Ne-Yo
The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model.
By Erica Sweeney • April 12, 2018 -
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018