Video: Page 132
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EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
Deep Dive
Why marketers should take a second look at gender representation
Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.
By Peter Adams • April 11, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mercedes-Benz crafts CG spots using collaborative VR tech
Software application Nu Design with Atom View enabled the brand's production teams to work together in real time across North America as though they were on the same set.
By Erica Sweeney • April 11, 2018 -
American Express supports new brand platform with heavy podcast, mobile push
The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts.
By Erica Sweeney • April 10, 2018 -
Febreze targets 'scent skeptics' in video series starring Tamera Mowry-Housley
The campaign from Procter & Gamble promotes Febreze One, a new product that promises to remove odors without heavy perfumes.
By Erica Sweeney • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Report: Netflix aims to acquire Los Angeles billboard company for $300M
Regency Outdoor Advertising would help the streaming service heighten visibility in heavy traffic areas and a hub for the entertainment industry.
By Erica Sweeney • April 9, 2018 -
Study: 38% of consumers think online ads should be shorter than TV
Amid a surge in experimentation around ad length, new research provides some insight into what consumers want.
By Erica Sweeney • April 6, 2018 -
Fruit or vegetable? Heinz brings age-old debate around tomatoes to digital
Consumers can vote online and on social media, and the brand will release limited-edition ketchup packaging based on the winner.
By Erica Sweeney • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018 -
Dove teams with Cartoon Network to support young peoples' self-esteem
A two-year effort with "Steven Universe" includes animated shorts, a music video and an e-book, all supported by scientific evidence around body image.
By Erica Sweeney • April 5, 2018 -
'Friends,' 'Full House' intros re-imagined as 8-bit animations for 'Ready Player One' promo
Warner Bros. is riding the '80s and '90s nostalgia craze with clips posted on YouTube, Facebook and Snapchat.
By Erica Sweeney • April 4, 2018 -
The North Face pledges equal representation for women in ads
The Move Mountains initiative celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Mercedes-Benz recruits rocker Henry Rollins to challenge ideas of toughness
A new branded content series includes podcasts and a one-hour TV documentary where the music icon addresses stereotypes around van owners.
By Erica Sweeney • April 2, 2018 -
LinkedIn
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
White Castle bursts onto fitness scene with whey protein powder
The burger chain is promoting the product — suspiciously launching on April Fools' Day — with an infomercial where a muscle-clad man asks viewers if they want to get "swole."
By Erica Sweeney • March 29, 2018 -
Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist
In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.
By Erica Sweeney • March 28, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018
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