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Avon's algorithm-powered app delivers personalized makeup tips
The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera.
By Robert Williams • Oct. 30, 2018 -
IHOP gets in the holiday spirit with Grinch-inspired menu, ads
A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.
By Erica Sweeney • Oct. 30, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Travelocity hosts Instagram contest to hype AR Roaming Gnome
The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience.
By Robert Williams • Oct. 30, 2018 -
Snapchat integrates Amazon's Twitch for new desktop camera app
The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.
By Robert Williams • Oct. 29, 2018 -
Universal recycles VR ad for 'Mamma Mia' streaming release
The 360-degree ad, which features the musical number "Waterloo," will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.
By Robert Williams • Oct. 29, 2018 -
Ford ads created for brand loyalists drive awareness, purchase intent, study says
The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.
By Erica Sweeney • Oct. 29, 2018 -
Deep Dive
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
By Shane Schick • Oct. 29, 2018 -
Gap's holiday campaign spreads love with R&B star Leon Bridges
A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.
By Erica Sweeney • Oct. 26, 2018 -
Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween
The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.
By Robert Williams • Oct. 26, 2018 -
Consumers believe brands intentionally place ads next to unsafe content, study says
When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.
By Erica Sweeney • Oct. 26, 2018 -
DTC beauty brand Madison Reed brings AR try-ons to hair coloring
Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.
By Robert Williams • Oct. 26, 2018 -
Column
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018 -
Snap nabs Amazon's head of global ad sales
Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.
By Robert Williams • Oct. 25, 2018 -
Great Clips teams with Twitch superstar on app sweepstakes
Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.
By Robert Williams • Oct. 25, 2018 -
AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate
The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.
By Erica Sweeney • Oct. 25, 2018 -
Tazo spills the tea on camping experience with 'Drag Race' star
The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.
By Erica Sweeney • Oct. 25, 2018 -
Facebook seeks to entice Gen Z with music-sharing in Stories, profiles
The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.
By Robert Williams • Oct. 25, 2018 -
YouTube TV debuts AR ads during World Series broadcast
The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.
By Erica Sweeney • Oct. 25, 2018 -
King's Hawaiian bread brand releases animated Halloween film in theaters
The company has seen a boost in in-store distribution and sales since "The Legend of Hallowaiian" first became available on DirecTV last month.
By Erica Sweeney • Oct. 24, 2018 -
Popeyes' drive-thru asks fans to take 12 hour trips for free chicken
Customers can order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans — a drive that takes 12 hours, or the same length of time their chicken will marinate.
By Erica Sweeney • Oct. 24, 2018 -
OmniVirt
Turner's Adult Swim debuts trippy VR ad for 'Dream Corp LLC'
Multicolored shapes morph around viewers as they explore the 360-degree video with a web browser, smartphone or VR headset.
By Robert Williams • Oct. 23, 2018 -
JetBlue's fresh route takes off with New York AR experience
The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.
By Robert Williams • Oct. 23, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Portalgeist
As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?
By John Hazard and Lisa Burdige • Oct. 23, 2018 -
Budweiser helps recount the Atlanta Hawks' 50-year history through new content series
The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.
By Erica Sweeney • Oct. 23, 2018 -
P&G reports strong sales growth, despite cutting marketing spend by 6%
One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.
By Erica Sweeney • Oct. 22, 2018
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