Video: Page 110
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Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
Connected TV ad requests jump 1,640% in 2018, analysis finds
Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.
By Erica Sweeney • Dec. 14, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds
TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.
By Erica Sweeney • Dec. 13, 2018 -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
By Robert Williams • Dec. 13, 2018 -
YouTube
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
By Robert Williams • Dec. 12, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
By John Hazard and Lisa Burdige • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
By Robert Williams • Dec. 11, 2018 -
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
By Robert Williams • Dec. 10, 2018 -
YouTube
Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018 -
Nike
Deep DiveHow 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
By Natalie Black (Koltun) • Dec. 10, 2018 -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
By Erica Sweeney • Dec. 10, 2018 -
Spotify, 'The Ellen DeGeneres Show'
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
Bonobos
YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites
The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.
By Erica Sweeney • Dec. 7, 2018 -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
By Erica Sweeney • Dec. 7, 2018 -
Variety: Hulu, AT&T will run ads when streaming viewers pause
"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.
By Erica Sweeney • Dec. 6, 2018 -
Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
By Robert Williams • Dec. 6, 2018 -
Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
By Robert Williams • Dec. 6, 2018 -
Sony
Sony lets fans create personalized music using biometrics at new pop-up
Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.
By Erica Sweeney • Dec. 5, 2018 -
Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture
The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.
By Erica Sweeney • Dec. 5, 2018 -
PX Here
Report: Apple won't release 5G iPhone until 2020
The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.
By Robert Williams • Dec. 4, 2018 -
Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.
By Peter Adams • Dec. 4, 2018
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