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Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say
While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.
By Erica Sweeney • Jan. 17, 2019 -
Only 14% of consumers influenced by in-store VR/AI tech
A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.
By Dan O'Shea • Jan. 16, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Niantic secures $245M in funding while some AR peers struggle
The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.
By Peter Adams • Jan. 16, 2019 -
Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019 -
Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds
Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.
By Erica Sweeney • Jan. 16, 2019 -
Comedian Cheri Oteri dishes out one-liners in Fiber One campaign
The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.
By Erica Sweeney • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Planters
Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity
The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.
By Erica Sweeney • Jan. 16, 2019 -
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
By Peter Adams • Jan. 15, 2019 -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
By Erica Sweeney • Jan. 15, 2019 -
Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
By Robert Williams • Jan. 15, 2019 -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019 -
P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man.
By Peter Adams • Jan. 14, 2019 -
Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
By Robert Williams • Jan. 14, 2019 -
Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground
The full-motion format allows an ad to flow across the length of the OOH screen.
By Erica Sweeney • Jan. 14, 2019 -
CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
By Erica Sweeney • Jan. 14, 2019 -
Opinion
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • Jan. 14, 2019 -
Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
By Robert Williams • Jan. 14, 2019 -
Report: Hulu tests performance-based measurements for advertisers
With the new product, advertisers can glean more granular data on the viewers watching ad-supported content.
By Erica Sweeney • Jan. 11, 2019 -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019 -
Thai Phi Le/Marketing Dive
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren • Jan. 11, 2019 -
Let the games begin: Tracking every ad for Super Bowl 2019
Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.
By Marketing Dive Team • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019
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