AT&T, Verizon showcase 5G future at CES

Rival carriers disputed AT&T's claims about an early 5G rollout.

By Robert Williams • Jan. 10, 2019

Fox Sports and Twitter team up for Women's World Cup

The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.

By Robert Williams • Jan. 9, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Honda integrates Lego, Grubhub, Mastercard in connected-car prototype

The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.

By Robert Williams • Jan. 9, 2019

KitchenAid unveils Google Assistant-powered smart display at CES

Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.

By Robert Williams • Jan. 8, 2019

Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds

Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.

By Erica Sweeney • Jan. 8, 2019

Audi previews open VR entertainment platform for automakers

The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.

By Robert Williams • Jan. 8, 2019

Report: CBS expects strong Super Bowl ad sales, but quiet on details

The network has reportedly been receiving around $5 million for 30-second spots this year, similar to what NBC received last year.

By Erica Sweeney • Jan. 7, 2019

Study: AliExpress, Samsung rank highest in unboxing videos on YouTube

Marketers can boost awareness with viewers who seek out unboxing and haul videos, popular but largely untapped areas of influencer marketing, per Shorr's research.

By Robert Williams • Jan. 7, 2019

NBC, Snapchat partner on Golden Globes highlights show

This was the first time Snapchat streamed an awards highlights program in its Discover section.

By Robert Williams • Jan. 7, 2019

6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years' past come into focus​, leading players will battle for dominance in several key areas.

By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

Bumble matches with Serena Williams on Super Bowl push for women's empowerment

"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.

By Erica Sweeney • Jan. 4, 2019

Dunkin' makes name change official with new packaging, social vignettes

Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more. 

By Erica Sweeney • Jan. 4, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Roku's mobile streaming service takes aim at Amazon Prime Video

The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.

By Robert Williams • Jan. 3, 2019

Dodge, Lego build online tie-up and limited-edition play sets

Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."

By Erica Sweeney • Jan. 3, 2019

Facebook AR face filter lets viewers lip-sync with John Legend

Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."

By Robert Williams • Jan. 3, 2019

I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos

"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.

By Erica Sweeney • Jan. 3, 2019

Spiked still water brand splashes into 'Anything but Flat' campaign

Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.

By Erica Sweeney • Jan. 3, 2019

Netflix nixes iTunes billing for new subscribers

The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.

By Robert Williams • Jan. 2, 2019

Gatorade explores the science behind its products in Serena Williams-led spot

"You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products.

By Erica Sweeney • Jan. 2, 2019

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

Ringing in your mobile marketing New Year's resolutions

'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

By Mary Lister • Dec. 27, 2018