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VioletaStoimenova via Getty Images
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
By Peter Adams • Nov. 21, 2024 -
Giuliano Benzin via Getty Images
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
By Peter Adams • Nov. 20, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
By Jessica Deyo • Nov. 19, 2024 -
Courtesy of Viant
Viant seeks CTV edge with IRIS.TV acquisition
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.
By Aaron Baar • Nov. 18, 2024 -
Retrieved from Kroger on November 13, 2024
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.
By Jessica Deyo • Nov. 14, 2024 -
Courtesy of Target
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
By Peter Adams • Nov. 14, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of Netflix
Netflix helps brands deepen NFL integrations with new ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
By Chris Kelly • Nov. 12, 2024 -
Courtesy of DoorDash
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.
By Jessica Deyo • Nov. 11, 2024 -
Courtesy of Perion
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
By Chris Kelly • Nov. 7, 2024 -
Permission granted by Amazon
Amazon’s holiday campaign spotlights classic song, acts of kindness
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
By Peter Adams • Nov. 5, 2024 -
Giuliano Benzin via Getty Images
Nielsen gets shot in the arm from MRC’s livestream accreditation
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.
By Aaron Baar • Nov. 4, 2024 -
Courtesy of SharkNinja
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
By Jessica Deyo • Nov. 4, 2024 -
Permission granted by Etsy
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
By Sara Karlovitch • Nov. 1, 2024 -
Courtesy of Amazon
Amazon trumpets new AI-powered tools for marketers as costs soar
Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.
By Peter Adams • Nov. 1, 2024 -
Courtesy of Disney Advertising
Inside Disney’s increasingly global approach to selling holiday ads
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
By Chris Kelly • Oct. 31, 2024 -
Drew Angerer via Getty Images
Google ads performance robust despite existential threats
The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.
By Peter Adams • Oct. 30, 2024 -
Mario Tama via Getty Images
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.
By Chris Kelly • Oct. 29, 2024 -
Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
By Chris Kelly • Oct. 28, 2024 -
Courtesy of Chick-fil-A
Chick-fil-A targets families with entertainment-focused mobile app
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
By Aaron Baar • Oct. 24, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024 -
Courtesy of Atera
Q&AHow — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
By Chris Kelly • Oct. 24, 2024 -
Retrieved from Milk-Bone on October 23, 2024
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
By Peter Adams • Oct. 23, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024
