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Giuliano Benzin via Getty Images
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
By Chris Kelly • Jan. 23, 2025 -
Mario Tama via Getty Images
Netflix’s next phase of advertising growth hinges on in-house ad tech
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
By Peter Adams • Jan. 22, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Pacsun
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
By Peter Adams • Jan. 15, 2025 -
Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Courtesy of Procter & Gamble
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”
By Jessica Deyo • Jan. 8, 2025 -
CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
By Peter Adams • Jan. 2, 2025 -
Courtesy of Lucid Motors
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
By Jessica Deyo • Dec. 19, 2024 -
Courtesy of Sony Corporation
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
By Peter Adams • Dec. 18, 2024 -
Courtesy of Toys R Us
Consumers call AI-generated video ads annoying, confusing, per NIQ
Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.
By Peter Adams • Dec. 17, 2024 -
Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
By Jessica Deyo • Dec. 17, 2024 -
Courtesy of PepsiCo
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
By Peter Adams • Dec. 16, 2024 -
Courtesy of Duolingo
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
By Aaron Baar • Dec. 12, 2024 -
Courtesy of Netflix
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
By Peter Adams • Dec. 11, 2024 -
Courtesy of Roku
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
Courtesy of Stellantis
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
“Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.
By Peter Adams • Dec. 5, 2024 -
Retrieved from Zevia on December 04, 2024
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.
By Peter Adams • Dec. 4, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.
By Peter Adams • Dec. 3, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Marco_Piunti via Getty Images
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
By Chris Kelly • Nov. 26, 2024 -
Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
Homes.com will return with two 30-second commercials.
By Marketing Dive staff • Nov. 26, 2024 -
Courtesy of JCPenney
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
Courtesy of Kargo
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
By Chris Kelly • Nov. 25, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.
By Chris Kelly • Nov. 25, 2024 -
Violeta Stoimenova via Getty Images
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
By Peter Adams • Nov. 21, 2024
