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Courtesy of Lucid Motors
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
By Jessica Deyo • Dec. 19, 2024 -
Courtesy of Sony Corporation
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
By Peter Adams • Dec. 18, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Toys R Us
Consumers call AI-generated video ads annoying, confusing, per NIQ
Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.
By Peter Adams • Dec. 17, 2024 -
Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
By Jessica Deyo • Dec. 17, 2024 -
Courtesy of PepsiCo
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
By Peter Adams • Dec. 16, 2024 -
Courtesy of Duolingo
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
By Aaron Baar • Dec. 12, 2024 -
Courtesy of Netflix
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
By Peter Adams • Dec. 11, 2024 -
Courtesy of Roku
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
Courtesy of Stellantis
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
“Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.
By Peter Adams • Dec. 5, 2024 -
Retrieved from Zevia on December 04, 2024
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.
By Peter Adams • Dec. 4, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.
By Peter Adams • Dec. 3, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Marco_Piunti via Getty Images
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
By Chris Kelly • Nov. 26, 2024 -
Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
The NFL will again advertise during the big game with an ad handled by 72andSunny.
By Marketing Dive staff • Nov. 26, 2024 -
Courtesy of JCPenney
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
Courtesy of Kargo
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
By Chris Kelly • Nov. 25, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.
By Chris Kelly • Nov. 25, 2024 -
Violeta Stoimenova via Getty Images
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
By Peter Adams • Nov. 21, 2024 -
Giuliano Benzin via Getty Images
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
By Peter Adams • Nov. 20, 2024 -
Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
By Jessica Deyo • Nov. 19, 2024 -
Courtesy of Viant
Viant seeks CTV edge with IRIS.TV acquisition
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.
By Aaron Baar • Nov. 18, 2024 -
Retrieved from Kroger on November 13, 2024
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.
By Jessica Deyo • Nov. 14, 2024 -
Courtesy of Target
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
By Peter Adams • Nov. 14, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of Netflix
Netflix helps brands deepen NFL integrations with new ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
By Chris Kelly • Nov. 12, 2024
