Social Media: Page 93
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Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
By Robert Williams • Aug. 13, 2019 -
Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
By Robert Williams • Aug. 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear
The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
By Dianna Christe • Aug. 12, 2019 -
Hinge
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
By Robert Williams • Aug. 12, 2019 -
'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign
The campaign, which cost just $18,500 in the U.S., reached 5.5 million Facebook users and generated 2 million video views.
By Robert Williams • Aug. 12, 2019 -
Deep Dive
Can brands avoid backlash as sustainability scrutiny piles up?
Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words.
By Peter Adams • Aug. 12, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams • Aug. 9, 2019 -
Marriott's Aloft Hotels launches 'money-can't-buy experiences' for loyalty members
The hotel also unveiled a collaboration with "GIF-ITI" street artist INSA on an interactive art experience for mobile users.
By Robert Williams • Aug. 9, 2019 -
ANA: Marketers underspend on multicultural media
Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.
By Barry Levine • Aug. 9, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Barry Levine • Aug. 9, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 9, 2019 -
John Hazard
ColumnComic Dive: The Brands Have Landed
Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?
By John Hazard • Aug. 9, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 9, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
unsplash/freestocks
Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 8, 2019 -
Busch
Busch parodies vintage coffee ads for return of 'Latte' brew
While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.
By Barry Levine • Aug. 8, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 8, 2019 -
Hanes
Hanes pushes body positivity in 'Every Bod' campaign
Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."
By Dianna Christe • Aug. 7, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 7, 2019 -
Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu
Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.
By Robert Williams • Aug. 7, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Bebe Rexha duets with Bebe brand for body positive campaign
"Bebe Loves Bebe" was inspired by the singer's call for people to love their bodies at any size.
By Barry Levine • Aug. 6, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019
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