Social Media: Page 94
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Bud Light partners with Post Malone on branded fashion line
In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel.
By Dianna Christe • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers
Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.
By Robert Williams • Aug. 2, 2019 -
P&G digital media exec Craig Stimmel joins Snap
Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard.
By Robert Williams • Aug. 2, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019 -
Ikea teams with Nat Geo for faux documentary on 'endangered sleep'
In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.
By Barry Levine • Aug. 2, 2019 -
Column
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Natalie Black (Koltun) • Aug. 2, 2019 -
Twitter merges agency, ad-tech teams to hone ad campaigns
Stephanie Prager will oversee the teams as head of global agency and platform solutions.
By Robert Williams • Aug. 1, 2019 -
French's toasts National Mustard Day with on-brand ice cream flavor
Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.
By Barry Levine • Aug. 1, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Mastercard recreates world's top restaurant experiences for cardholders
The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.
By Barry Levine • Aug. 1, 2019 -
Courtesy of Athleta
Allyson Felix snubs Nike, signs with Athleta
The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.
By Cara Salpini • July 31, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Coors Light breaks from past strategy in millennial-focused push
The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.
By Dianna Christe • July 31, 2019 -
Facebook ranks lowest among social media sites for customer satisfaction, study says
Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.
By Robert Williams • July 30, 2019 -
Pinterest
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Critical Mass
Infiniti spins Instagram quiz into immersive driving experience
A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.
By Robert Williams • July 30, 2019 -
Pokemon Go
'Pokémon Go' stages OOH hack campaign in New York
The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.
By Robert Williams • July 29, 2019 -
Why consumers named Patagonia a leading innovative tech brand
YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.
By Dianna Christe • July 29, 2019 -
Arby's readies special food truck menu for 'Storm Area 51' event
"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.
By Dianna Christe • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
unsplash/freestocks
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019
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