Social Media: Page 92
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Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Flickr
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Jaguar petitions to redefine the word 'car' for the electric age
The Oxford English Dictionary definition references an "internal combustion engine," which models like the I-Pace don't rely on.
By Barry Levine • Aug. 20, 2019 -
Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
By Barry Levine • Aug. 20, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Mighty Patch
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
Lay's
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Brita / Social Chain / Julie Doherty
ColumnCampaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
By Alicia Kelso • Aug. 15, 2019 -
JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Fictional "The Alright Brothers" play a lead role in the MullenLowe-created campaign, which swipes at airline rivals' stripped down services.
By Barry Levine • Aug. 15, 2019 -
NBA tips off interactive basketball attraction at Disney World
Immersive games let visitors practice dunks and test their skills to see how they measure up to professionals before a mock draft.
By Robert Williams • Aug. 15, 2019 -
Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
By Robert Williams • Aug. 14, 2019 -
Rice Krispies designs Love Notes packaging to comfort kids with autism
Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season.
By Dianna Christe • Aug. 14, 2019 -
Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads
An effort emphasizing positive childhood moments includes rich media ads on publishers PopSugar, People and Parents.
By Barry Levine • Aug. 13, 2019 -
TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
By Robert Williams • Aug. 13, 2019 -
Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key
The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman.
By Barry Levine • Aug. 13, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019
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