Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Marketing with memes: The ins and outs of sharing viral social content

Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention.

By Shane Schick • Sept. 23, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Comic Dive: Papa Shaq's Pizza

Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk?

By John Hazard • Sept. 20, 2019

McDonald's promotes Uber Eats delivery with loungewear giveaway

The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.

By Robert Williams • Sept. 20, 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.

By Peter Adams • Sept. 19, 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

1/3 of Instagram users have bought directly from an ad, study finds

Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.

By Robert Williams • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

LG taps Vanilla Ice, Ice-T for experiential cocktail competition

To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.

By Dianna Christe • Sept. 18, 2019

55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear

A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.

By Dianna Christie • Sept. 18, 2019

Marketers overspend on Facebook News Feed, underspend on Instagram, study says

The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.

By Robert Williams • Sept. 17, 2019

Michael Kors led NYFW social buzz with 11.4M engagements

Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.

By Lisa Rowan • Sept. 17, 2019

Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda

Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.

By Peter Adams • Sept. 17, 2019

Gen Z's worries about emotional health affect shopping habits, study says

Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.

By Robert Williams • Sept. 17, 2019

Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.

By Barry Levine • Sept. 17, 2019

Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.

By Robert Williams • Sept. 17, 2019

Amazon tests influencer storefronts to translate social content to sales

Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.

By Peter Adams • Sept. 16, 2019

How TikTok can help brands get on Christmas wish lists

Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

By Robert Williams • Sept. 16, 2019

Bud Light debuts alien cans despite 'Storm Area 51' event cancellation

While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts.

By Dianna Christe • Sept. 16, 2019

For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.

By Dave Bruno • Sept. 16, 2019

Cadillac unveils new car model on Instagram for 1st time

The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.

By Robert Williams • Sept. 16, 2019

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019