Social Media: Page 91
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Opinion
From IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 3, 2019 -
Danielle Ternes for Retail Dive
Deep Dive'Behind closed doors': The friction between the Nike brand and its corporate culture
The brand has identified women as one of "four epic growth opportunities" while it faces public scrutiny over how it treats women.
By Cara Salpini • Sept. 3, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Seventh Generation to go on climate strike
In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.
By Dianna Christe • Sept. 3, 2019 -
Porsche
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Bombay Sapphire sparks creativity with crowdsourced art installation
For #FindYourCanvas, the Bacardi gin brand lets microsite visitors remotely paint a shared canvas through robot arms.
By Robert Williams • Aug. 30, 2019 -
The Bar Method
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019 -
Cheetos snacks on Flamin' Haute look at New York Fashion Week
The brand's first runway show and style bar will showcase fans' interpretations of looks inspired by the snack food.
By Barry Levine • Aug. 30, 2019 -
Column
Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories
A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling.
By Natalie Black (Koltun) • Aug. 30, 2019 -
Jersey Mike's
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
By Robert Williams • Aug. 29, 2019 -
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups
Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
By Barry Levine • Aug. 29, 2019 -
Bud Light brings back Victory Fridges at a pop-up appliance store
As Cleveland Browns fans prepare for football season, the Anheuser-Busch brand refreshes last year's campaign with a pop-up shop and a pairing with WWE's The Miz.
By Barry Levine • Aug. 29, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
BarkBox personalizes musical treats on Twitter for National Dog Day
Enlisting the New York City Gay Men's Chorus, the subscription box's #PraiseDog effort includes targeted ads on Hulu, YouTube and social media.
By Robert Williams • Aug. 27, 2019 -
Busch and Big Buck Hunter put wildlife conservation in crosshairs
The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes.
By Barry Levine • Aug. 27, 2019 -
Schick launches club for bald men with New York Fashion Week event
Bald heads serve as tickets for "The Baldest Party Ever," which will feature red carpet head shave stations, DJs and influencer appearances.
By Barry Levine • Aug. 27, 2019 -
Sweetarts taps designer Christian Siriano to bring 'Be Both' campaign to the runway
The fashion collaboration celebrates the freedom to be "more than one thing" and is the candy brand's latest effort to reach Gen Z.
By Dianna Christe • Aug. 26, 2019 -
Doritos
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
Social commerce sees highest adoption among retail technologies, study says
More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.
By Robert Williams • Aug. 26, 2019 -
JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC
The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue.
By Robert Williams • Aug. 26, 2019 -
Howard Johnson sweetens brand refresh with candy-constructed hotel room
An experiential pop-up shows off the Wyndham-owned chain's first design update in more than 25 years.
By Robert Williams • Aug. 23, 2019 -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
Facebook's new off-site activity tool likely to impact marketers
Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.
By Robert Williams • Aug. 21, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019
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