Social Media: Page 85
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Spotify
Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears
Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.
By Dianna Christe • Oct. 25, 2019 -
Twitter's ad business stumbles as tech bugs bog down performance
The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.
By Peter Adams • Oct. 24, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign
To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.
By Dianna Christe • Oct. 24, 2019 -
Kind
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • Updated Oct. 25, 2019 -
REI
In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019 -
Study: In-game banner ads have high viewability, but low recall
When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.
By Robert Williams • Oct. 23, 2019 -
Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp
The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.
By Dianna Christe • Oct. 23, 2019 -
Snap's ad revenue jumps 50% as Snapchat gains 7M users
CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.
By Robert Williams • Oct. 23, 2019 -
Patrón pops open tequila orders via Instagram Stories ads
It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.
By Peter Adams • Oct. 22, 2019 -
Peter Adams for Marketing Dive
TikTok bans accounts showing Islamic State propaganda videos
Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.
By Robert Williams • Oct. 22, 2019 -
Luster
NASA counts down to Artemis lunar mission with crowdsourced selfie sculpture
The space agency urges Instagram and Twitter users to submit selfies to be part of a sculpture inspired by a planned voyage to the moon.
By Robert Williams • Oct. 22, 2019 -
Skittles
Deep DiveHow retro candy brands are hitting the nostalgia sweet spot
Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?
By Shane Schick • Oct. 22, 2019 -
Facebook advertisers boost video budgets 24%, study finds
Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.
By Robert Williams • Oct. 21, 2019 -
EBay expands 'holiday creep' campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.
By Robert Williams • Oct. 21, 2019 -
Kik messaging app avoids shutdown with MediaLab takeover
MediaLab plans to sell advertising in the app while making investments to improve the user experience.
By Robert Williams • Oct. 21, 2019 -
Mattel
Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday
The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.
By Dianna Christe • Oct. 21, 2019 -
Q&A
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
Snapchat pilots dynamic ads to broaden marketer appeal
Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.
By Robert Williams • Oct. 18, 2019 -
Smartphones are most popular devices for online shopping, survey says
Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.
By Robert Williams • Oct. 18, 2019 -
Burger King dares mobile gamers to promote small-ball soccer team
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
By Robert Williams • Oct. 18, 2019 -
Accenture: More consumers willing to share data when there's transparency
However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.
By Robert Williams • Oct. 17, 2019 -
Dove, Comcast detail divergent paths to culturally relevant marketing
At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.
By Peter Adams • Oct. 17, 2019 -
Natural Light
Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest
Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.
By Robert Williams • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.
By Dianna Christe and Chantal Tode • Oct. 16, 2019
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