Social Media: Page 84
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Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 1, 2019 -
John Hazard
ColumnComic Dive: Halloween Hangover
Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.
By John Hazard • Nov. 1, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
United Airlines
United Airlines, Airbnb drive interaction with YouTube's direct-response ads
A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.
By Robert Williams • Nov. 1, 2019 -
PepsiCo makes lifestyle brand push with e-commerce fashion hub
House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world.
By Barry Levine • Nov. 1, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 1, 2019 -
Haribo
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 1, 2019 -
Goodwill CSI
Goodwill debuts geofenced mobile ads to attract Gen Z
The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.
By Robert Williams • Oct. 31, 2019 -
John Hazard and Lisa Burdige
Facebook's ad sales jump 28%, while political worries loom
In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.
By Robert Williams • Oct. 31, 2019 -
Land Rover
Land Rover launches US music festival to reintroduce Defender SUV
The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley.
By Barry Levine • Oct. 31, 2019 -
Babe
AB InBev's Babe picked as official wine of NFL
This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer.
By Barry Levine • Oct. 31, 2019 -
How marketers can connect with Gen Z around social causes
Moving social causes out of the CSR silo and into marketing was a hot topic at a 3BL Media event on Wednesday.
By Chris Kelly • Oct. 31, 2019 -
Mucinex
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms
The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.
By Robert Williams • Oct. 30, 2019 -
Ketel One
Ketel One sponsors season 2 of Adam Rippon's YouTube series
During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.
By Dianna Christe • Oct. 30, 2019 -
Deep Dive
How to navigate social video's growth spurt
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.
By Robert Williams • Oct. 30, 2019 -
Purina seeks dog videos for TV ad during 'The National Dog Show'
Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.
By Robert Williams • Oct. 29, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
By Barry Levine • Oct. 29, 2019 -
Tazo tea and RZA bring overnight camp experience to Staten Island
The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.
By Barry Levine • Oct. 29, 2019 -
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.
By Peter Adams • Oct. 28, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Budweiser
Budweiser helps women's soccer league score future sponsors
A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.
By Dianna Christe • Oct. 28, 2019 -
Mobile snags 70% of all paid search impressions in Q3, study finds
Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending.
By Robert Williams • Oct. 28, 2019 -
Flip Fit app blends mobile commerce with social media
The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Chipotle
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Snap
Brands get more Snapchat capabilities with new tool kit
FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.
By Robert Williams • Oct. 25, 2019
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