Social Media: Page 78
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Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Christopher Doering
Campbell tests new shoppable ads to boost e-commerce
The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
By Robert Williams • Jan. 14, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Peter Adams for Mobile Marketer
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Albertsons will roll out Pinterest recipe integration
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
By Krishna Thakker • Jan. 13, 2020 -
Courtesy of Casper
Casper's IPO filing discloses risks of social influencer marketing
The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value.
By Robert Williams • Jan. 13, 2020 -
Natural Light
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
unsplash/freestocks
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 8, 2020 -
Mastercard adds brand melody to original pop song
The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year.
By Dianna Christie • Jan. 8, 2020 -
Oscar Mayer
Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour
Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media.
By Dianna Christie • Jan. 7, 2020 -
Snickers
Deep DiveEsports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020 -
Splenda hijacks Golden Globe chatter on social media
The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.
By Robert Williams • Jan. 6, 2020 -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
UFC teams with Snapchat on original Discover shows, Stories
"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.
By Robert Williams • Jan. 3, 2020 -
PepsiCo
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
HBO
HBO gifts fans of 'His Dark Materials' personalized sculptures
The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.
By Robert Williams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020
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