Social Media: Page 79
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Instagram's @shop celebrates astrology with #AstroWeek2020 products
The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Bud Light Seltzer
Bud Light Seltzer arrives early in Seltzer, PA
Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.
By Dianna Christie • Dec. 23, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019 -
House privacy proposal would limit how Facebook, Google handle data
If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built.
By Dianna Christie • Dec. 23, 2019 -
News Corp Australia
News Corp boosts brand engagement 8X by turning social posts into digital ads
Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Google tops Facebook in driving early holiday traffic to retail sites, study finds
Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.
By Dianna Christie • Dec. 20, 2019 -
Snap
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Survey: Restaurants need to add mobile ads, payments and apps to the menu
AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.
By Robert Williams • Dec. 19, 2019 -
Chipotle offers to pay delivery fees on anything
The QSR celebrates college football's bowl season with a Twitter contest.
By Robert Williams • Dec. 19, 2019 -
Cheez-It kicks off Twitter contest for college football playoffs
Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.
By Dianna Christie • Dec. 19, 2019 -
Ad fraud rate reaches 26% on Android apps, study says
Invalid traffic is highest for apps registered in China that run programmatic ads.
By Robert Williams • Dec. 18, 2019 -
Snickers
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
Popeyes
Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A
Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.
By Dianna Christie • Dec. 17, 2019 -
Mattel
Deep DiveExperiential hospitality: Guests check in but will brands overstay their welcome?
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.
By Shane Schick • Dec. 17, 2019 -
Dior
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
Snapchat
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
John Hazard
ColumnComic Dive: Brand the Halls
It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.
By John Hazard • Dec. 13, 2019 -
Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures
Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.
By Robert Williams • Dec. 13, 2019
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