Social Media: Page 47
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Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Courtesy of Frito-Lay
Doritos brings back nostalgic favorite with TikTok challenge
A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998.
By Robert Williams • Dec. 22, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Platforms targeted in the paid advertising pause — particularly Facebook — continue to face heavy criticism on fronts both reputational and regulatory.
By Peter Adams • Dec. 18, 2020 -
Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.
ColumnCampaign Trail: Rebooted Cheerios spot points to influencers' marketing power
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
By Natalie Black (Koltun) • Dec. 18, 2020 -
Retrieved from Snapchat on July 30, 2020
Snap teams with Unity to expand ad reach on mobile games
Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.
By Robert Williams • Dec. 18, 2020 -
Courtesy of Disney
Mars extends Disney deal with M&M's 'Bite Size Holiday' series
Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays.
By Robert Williams • Dec. 18, 2020 -
Courtesy of NYX Professional Makeup
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Retrieved from Post Consumer Brands on December 16, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.
By Peter Adams • Dec. 16, 2020 -
Courtesy of Volvic
Danone's Volvic raises the bar with Dry January giveaway
In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month.
By Robert Williams • Dec. 16, 2020 -
Retrieved from The Kraft Heinz Company on December 15, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.
By Peter Adams • Dec. 15, 2020 -
Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.
Microsoft, Warner Bros. court 'Space Jam' game designers with online contest
To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.
By Robert Williams • Dec. 15, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
Rohit Tandon via Unsplash
Short video ads impact all stages of purchase funnel, study says
Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent.
By Robert Williams • Dec. 14, 2020 -
Courtesy of Panera
Panera, Pepsi bite into virtual pizza party trend
Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.
By Robert Williams • Dec. 14, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
John Hazard and Lisa Burdige
Deep DiveFacebook antitrust cases could accelerate power balance shift for social media
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
By Peter Adams • Dec. 10, 2020 -
Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Retrieved from Kellogg Company on December 09, 2020
Cheez-It recreates college football experience with animatronic cheese wheels
Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.
By Peter Adams • Dec. 9, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois lifts curtain on private Broadway performance contest
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.
By Robert Williams • Dec. 9, 2020 -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Ben & Jerry's
Dive Awards
Activist Brand of the Year: Ben & Jerry's
As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020
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