Social Media: Page 46

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    courtneyk via Getty Images
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    Sponsored by Whatagraph

    A weekly 15-minute social media performance tracking routine

    Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.

    Nov. 24, 2020
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    "T.J. Maxx, Peabody, Massachusetts" by Anthony92931 is licensed under CC BY-SA 3.0
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    TJX retailers bring carols to Instagram Reels for holiday campaign

    In an effort to raise money for Feeding America, the brands have tapped artists including Meghan Trainor and Brandy to encourage consumers to participate.

    By Tatiana Walk-Morris • Nov. 23, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Old Spice's virtual holiday white elephant game retrieved by Marketing Dive on Nov. 23, 2020
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    Permission granted by Old Spice
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    Old Spice looks to create world's longest-lasting white elephant game on social

    Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.

    By Tatiana Walk-Morris • Nov. 23, 2020
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    Courtesy of Twitch
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    Jersey Mike's tests Twitch's interactive multiplayer ads

    The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

    By • Nov. 23, 2020
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    Courtesy of Babe Wine
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    Babe Wine teams with 'Real Housewives' star for Instagram contest

    The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.

    By • Nov. 20, 2020
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    Ted Baker
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    Study: Most retailers will boost ad spend on Facebook next year

    Ninety-three percent of retail brands currently buy ads on the social network, Smarly.io found, despite a media boycott against it over the summer.

    By • Nov. 20, 2020
  • Snapchat, Uber Eats
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    Retrieved from Snap on November 20, 2020
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    Snapchat expands ad toolkit for app marketers

    An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.

    By • Nov. 20, 2020
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    Courtesy of Dunkin'
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    Dunkin' pushes for TikTok followers with return of branded onesies

    After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

    By • Nov. 20, 2020
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    Courtesy of PepsiCo
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    Pepsi challenges home cooks to share 'baking fails'

    As many Americans try their hand at preparing a Thanksgiving meal for the first time, contest entrants can win a bottle of Pepsi's new apple pie-flavored cola.

    By • Nov. 19, 2020
  • Verizon debuts first geotargeted 5G AR experience on Snapchat
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    Verizon released a video as part of its campaign with Snapchat, featuring Black Pumas singer Eric Burton. The image was retrieved from its video on Nov. 19, 2020.

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    Verizon touts 5G with geotargeted AR concert on Snapchat

    The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.

    By • Nov. 19, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle turns fans into 'royalty' with TikTok challenge

    With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

    By • Nov. 18, 2020
  • Anne Klein partners with Facebook for livestream shopping.
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    Courtesy of Anne Klein
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    Facebook debuts shoppable livestreams with Anne Klein

    The social network kicked off a four-part "Celebrate the Holidays" series of live shopping events with the fashion company.

    By Tatiana Walk-Morris • Nov. 17, 2020
  • Truly Hard Seltzer, Wheels Up give essential works holiday home trips
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    Courtesy of Truly Hard Seltzer
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    Truly Hard Seltzer flies essential workers home on private planes

    Inspired by the sacrifice essential workers have made during the COVID-19 pandemic, the brand teamed up with private aviation company Wheels Up.

    By Tatiana Walk-Morris • Nov. 17, 2020
  • The lack of marketing/PR firms working with DTC brands
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    Photo illustration by Danielle Ternes/Marketing Dive; photograph by fizkes, Nicola Katie and Urfinguss via Getty Images
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    Deep Dive

    Is the DTC brand aesthetic bad for business?

    Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

    By Cara Salpini • Nov. 16, 2020
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    Retrieved from TikTok on November 16, 2020
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    Home improvement retailer Wickes taps TikTok influencers in UK

    Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

    By • Nov. 16, 2020
  • From Ikea 2020 holiday marketing campaign
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    Retrieved from Ikea on November 15, 2020
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    Ikea helps families reduce holiday pressures in new campaign

    The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.

    By • Nov. 16, 2020
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    Kon Karampelas
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    TikTok gets reprieve as US puts app's shutdown on hold

    With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

    By • Nov. 13, 2020
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    Courtesy of Facebook
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    Instagram, Messenger copy Snapchat with new vanish mode

    In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

    By • Nov. 13, 2020
  • Honda gives Twitch users a first look at 2022 Civic
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    Courtesy of Honda
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    Honda gives Twitch users first look at 2022 Civic

    The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

    By • Nov. 13, 2020
  • Leesa Sleep's social challenge asks people to go bedless for charity
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    Courtesy of Leesa
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    Leesa Sleep's social challenge asks people to go bedless for charity

    The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.

    By • Nov. 12, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

    Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

    By • Nov. 12, 2020
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    Rohit Tandon via Unsplash
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    App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

    Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.

    By • Nov. 12, 2020
  • Fisher Nuts pivots to attract younger bakers with new marketing and social-good campaign
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    Courtesy of Fisher Nuts
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    Fisher Nuts pivots to emotional-driven narrative to attract young bakers

    In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat.

    By Aaron Baar • Nov. 12, 2020
  • Cheetos raises money for charity with holiday cookbook for homebound chefs
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    Courtesy of PepsiCo
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    Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

    Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts. 

    By • Nov. 12, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra offers runners a chance to star in commercial

    The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

    By • Nov. 12, 2020