Social Media: Page 39
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Courtesy of Reddit
Reddit sets up in-house creative agency KarmaLab to scale ad business
The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.
By Peter Adams • May 17, 2021 -
Courtesy of Dove
Dove brings No Digital Distortion's body-positive message to TikTok
An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.
By Peter Adams • Updated May 14, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of YouTube
YouTube takes aim at TikTok, Snap with $100M creator fund
Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.
By Natalie Black (Koltun) • May 13, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Drew Angerer via Getty Images
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.
By Peter Adams • May 7, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios goes for gamers with Twitch, YouTube, social push
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
By Asa Hiken • May 6, 2021 -
Courtesy of Hollister
Hollister launches Gen Z-focused brand with D'Amelio sisters
The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co.
By Daphne Howland • May 6, 2021 -
Courtesy of Snap
Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts
With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.
By Chris Kelly • May 6, 2021 -
Courtesy of Busch Beer
Busch, Keystone Light restore familiar themes to launch rival summer campaigns
Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.
By Robert Williams • May 5, 2021 -
Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 4, 2021 -
Courtesy of Frito-Lay North America
Cheetos, Doritos face off in 'Flamin' Hot' social media contest
Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch.
By Robert Williams • April 30, 2021 -
Courtesy of E.l.f. beauty
E.l.f. Cosmetics courts gamers with TikTok talent series
The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominated gaming world.
By Natalie Black (Koltun) • April 29, 2021 -
Alexander Koerner via Getty Images
Facebook ad revenue surges 46% as marketer demand lifts prices
The social network predicts revenue growth may slow by the second half of this year as Apple limits ad tracking.
By Robert Williams • April 29, 2021 -
Courtesy of National Geographic
Hyundai touts hybrid cars in Nat Geo's AR series on national parks
"Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more.
By Robert Williams • April 28, 2021 -
Retrieved from Clubhouse on April 26, 2021
NFL adds audio app Clubhouse to social media lineup for draft
The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
By Robert Williams • April 27, 2021 -
Retrieved from Snapchat on April 23, 2021
Snap's revenue jumps 66% as user base hits 280M
Gucci, American Eagle and Sweat were among the brands that launched notable campaigns on Snapchat during the first quarter.
By Robert Williams • April 23, 2021 -
Retrieved from Holdosi from Pixabay on April 23, 2021
Captain Morgan teams with FanDuel on soccer betting contest
The Diageo-owned rum also plans a "Sub in the Captain" campaign throughout the season to perk up sports fans' game day routines.
By Robert Williams • April 23, 2021 -
Permission granted by Subway
Subway serves up real plant sounds in original song for Earth Day
A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.
By Peter Adams • April 22, 2021 -
Retrieved from Dove Canada on April 21, 2021
Dove urges parents to have the 'selfie talk' about harmful effects of social media
The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.
By Robert Williams • April 21, 2021 -
Courtesy of Facebook
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.
By Peter Adams • April 20, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra's sustainably brewed beer samples the sun in new song
To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video.
By Chris Kelly • April 20, 2021 -
Courtesy of Serta Simmons Bedding LLC
Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers
The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.
By Robert Williams • April 20, 2021 -
Courtesy of Avocados From Mexico
Avocados From Mexico dishes up personalized recipes for Cinco de Mayo
The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.
By Robert Williams • April 19, 2021 -
Courtesy of Budweiser
Budweiser pours free beer for vaccinated consumers
Continuing the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its giveaway will get $5 for a drink.
By Robert Williams • April 19, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021
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