Social Media: Page 38
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Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Pinterest
Volkswagen targets Pinterest auto shoppers with virtual test drive
Months after its "Voltswagen" prank, the car brand is catering to Pinterest's carbon-conscious consumers in an effort to promote its first all-electric vehicle.
By Asa Hiken • June 15, 2021 -
Alexander Koerner via Getty Images
Facebook ad chief Carolyn Everson exits after decade as liaison to brands, agencies
The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role.
By Chris Kelly • June 14, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Midol
Midol urges women to stop apologizing for their periods with awareness push
The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.
By Chris Kelly • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Black (Koltun) • June 10, 2021 -
Courtesy of Burger King
Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and get notifications on price changes as part of a broader expansion of shopping features.
By Tatiana Walk-Morris • June 8, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Retrieved from Twitter on June 02, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.
By Peter Adams • June 2, 2021 -
Retrieved from Miller Lite on June 02, 2021
Miller Lite, New Balance team up on 'dad shoe' beer koozie
Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.
By Asa Hiken • June 2, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Permission granted by Pepsi
Pepsi says it's better with burgers in shot across Coke's bow
A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.
By Peter Adams • May 26, 2021 -
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Courtesy of Stella Artois
Stella Artois teams with grandmaster in Twitch-streamed chess challenge
With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.
By Asa Hiken • May 24, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Hyundai
Car brands embrace buzzy mobile media to reach millennial cord-cutters
The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
By Robert Williams • May 20, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date
Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.
By Chris Kelly • May 20, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.
By Tatiana Walk-Morris • May 19, 2021 -
Courtesy of Venus/P&G Beauty
P&G's Gillette Venus seeks to normalize pubic hair with quirky tune
To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.
By Chris Kelly • May 18, 2021
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