Social Media: Page 31
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Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Twitch on January 20, 2021
Twitch unveils guaranteed ad income for select creators
The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.
By Sara Karlovitch • Feb. 24, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Volvo Cars USA
Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions
The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.
By Robert Williams • Feb. 24, 2022 -
Permission granted by Peloton
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Courtesy of Victoria's Secret, Photo credit Jasper Soloff
Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
By Daphne Howland • Feb. 18, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up
During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.
By Chris Kelly • Feb. 16, 2022 -
Adeline Kon/Marketing Dive
By the numbers: Super Bowl LVI
The big game's ads, broken down by sentiment, social engagement and more.
By Annie Fu • Feb. 14, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment.
By Tatiana Walk-Morris • Feb. 11, 2022 -
Courtesy of Chewy
Chewy asks pet lovers on TikTok Live date with rescue animals
The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.
By Natalie Black (Koltun) • Feb. 10, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Courtesy of Snapchat
NFL opens Snapchat playbook for Super Bowl Sunday
Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.
By Chris Kelly • Feb. 10, 2022 -
Retrieved from Triller on February 10, 2022
Walmart, NYX partner with Triller to boost Black creators
The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.
By Chris Kelly • Feb. 10, 2022 -
Drew Angerer via Getty Images
OpinionTikTok and Instagram: Using both platforms for ultimate success
As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger.
By Francisco Schmidberger • Feb. 8, 2022 -
Courtesy of PepsiCo
Lifewtr commissions NFTs, debuts TikTok for Black History Month
The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.
By Nina Lentini • Feb. 7, 2022 -
Courtesy of Snap, Inc.
Snapchat's AR shopping upgrade points to social commerce future
Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.
By Robert Williams • Feb. 3, 2022 -
Courtesy of Snap
Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'
Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.
By Chris Kelly • Feb. 3, 2022 -
Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Courtesy of DoorDash
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.
By Chris Kelly • Feb. 3, 2022 -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Courtesy of Frito-Lay North America
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.
By Peter Adams • Feb. 1, 2022 -
Courtesy of Bush's Beans
Bush's Beans enlists TikTok, Reels creators for Can Film Festival
The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.
By Chris Kelly • Jan. 27, 2022 -
Vadym Pastukh via Getty Images
OpinionWhy 2022 shouldn't be '2020, too' for the events industry
The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.
By Rachel Polin • Jan. 27, 2022 -
Courtesy of Mars, Incorporated
M&M's celebrates iconic albums in packaging play following controversial rebrand
Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations.
By Peter Adams • Jan. 26, 2022 -
Courtesy of Miller Lite
Miller Lite skirts Super Bowl ad block with metaverse bar
The Meta Lite Bar will open its virtual doors in Decentraland on Feb. 7, giving patrons the chance to win $500 in cash — not cryptocurrency.
By Sara Karlovitch • Updated Feb. 2, 2022
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