Social Media: Page 291
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Facebook Video Visitors Down 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
By Ryan Willumson • April 26, 2012 -
Umbel, InsightsOne gain in initial investment rounds
Austin, Texas—Digital audience measurement company Umbel Corp., based here, and predictive analytics company InsightsOne.com gained their first infusions of venture funding.
By Ryan Willumson • April 26, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Online Ad Company Buys TV Spot in 'The Pitch,' Slams Online Ads
Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."
By Ryan Willumson • April 25, 2012 -
NBC's Chuck Todd: Obama Beating Romney in Digital
Political analyst speaks with ClickZ about the web and this fall's election.
By Ryan Willumson • April 25, 2012 -
Ogilvy
4 Ways to Measure Social Media Success With Free Tools
Do you know if your social media promotions or campaigns were successful? For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful? There are an array of powerful and free tools that can be used to help you ...
By Ryan Willumson • April 25, 2012 -
Ideas for Kick-Starting Your Content Marketing with Video and Social Media
A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best pr...
By Ryan Willumson • April 25, 2012 -
Results: Study on Executive Media Consumption Habits
Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.
By Ryan Willumson • April 25, 2012 -
Q&A with Clive Roach, Social Media Strategist at Philips Healthcare
"My advice would be to position social media as an interactive marketing channel and not as a geeky new thing that the IT department is testing out."
By Ryan Willumson • April 25, 2012 -
How To Prioritize The Long Tail With Twitter
Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of [...] Please visit S...
By Ryan Willumson • April 24, 2012 -
Banner Ads: Past, Present, And. . .Future?
Click-through rates are down, and consumers tend to be more engaged by the interactive nature of social media and video ads, industry observers say. But don't write off display ads just yet.
By Ryan Willumson • April 24, 2012 -
How B2B Marketers Use Social Media: New Research
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
By Ryan Willumson • April 24, 2012 -
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC: Consumers say info on social networks would affect decisions to select physicians, hospitals.
By Ryan Willumson • April 23, 2012 -
Facebook App 'Recycles' Consumer Posts
Honest Tea hopes to capitalize on conservation awareness following Earth Day.
By Ryan Willumson • April 23, 2012 -
Facebook Reports Q1 Figures
Arguably of most interest to advertisers are Facebook’s updated user numbers.
By Ryan Willumson • April 23, 2012 -
Forecast: Mobile Media Revenues Reach $150 Billion In 2012
Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.
By Ryan Willumson • April 23, 2012 -
5 Ways to Create Highly Shareable Pinterest Pictures for Your Business
Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.
By Ryan Willumson • April 23, 2012 -
Social Media Relevancy And Today's CMO
General appreciation of social media’s power has rarely translated into dynamic strategies that lead to relevance at scale, which will determine which brands win or get lost in the war for consumer attention.
By Ryan Willumson • April 20, 2012 -
How Johnson & Johnson Uses YouTube to Create Awareness
In this video, Social Media Examiner interviews Director of Video Communication, Robert Halper.
By Ryan Willumson • April 20, 2012 -
Viral voices: Anatomy of a successful web series
Shawn Kohne is one of the executive producers and stars of the popular web series, "Dealership." He sat down with iMedia to join in the digital vs. traditional TV debate from a content creator's perspective. iMedia Connection: What are the benefits to having an online show? What ...
By Ryan Willumson • April 19, 2012 -
House GOP Launches Social Media Contest
Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares.
By Ryan Willumson • April 19, 2012 -
Marketo buys Crowd Factory
San Mateo, Calif.—Marketing automation company Marketo Inc. has acquired San Francisco-based Crowd Factory, a social campaign management business. Financial terms of the deal were not disclosed.
By Ryan Willumson • April 19, 2012 -
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
Number is higher than the mobile percentage of general search, which is more like 15 – 18 percent overall.
By Ryan Willumson • April 18, 2012 -
7 Creative Social Media Marketing Mini Case Studies
Are you looking for some creative social media marketing ideas from businesses? Look no further. This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media ma...
By Ryan Willumson • April 18, 2012 -
Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
Despite reorganization, company exceeds analysts' estimates.
By Ryan Willumson • April 17, 2012 -
Facebook Ad Rates Jump Ahead of IPO
Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business.
By Ryan Willumson • April 17, 2012
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