Social Media: Page 290
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Store Clothes Now Have Real-Time 'Like' Counts Built Into the Hangers
In Brazil, fashion retailer C&A has rolled out a program called Fashion Like.
By Ryan Willumson • May 7, 2012 -
When & How Is The New Smartphone Bot Affecting Search Results?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.
By Ryan Willumson • May 7, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Top Four Ways to Convert Social Networkers into Customers
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You ju...
By Ryan Willumson • May 7, 2012 -
19 Ways to Build Relationships With Blog Comments
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
By Ryan Willumson • May 7, 2012 -
The 140-Character or Less Campaign
For those seeking an example of the breakneck pace of the mounting political “call and response” attack cycle, 84 minutes may very well be a new benchmark.
By Ryan Willumson • May 7, 2012 -
How Facebook Makes Its Money
Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?
By Ryan Willumson • May 6, 2012 -
How to Grow Your Brand on Facebook
New data offer useful insight on engaging fans, such as posting photos and videos rather than asking them questions.
By Ryan Willumson • May 6, 2012 -
NBC Plans Olympic-Size Test of Digital Limits
Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.
By Ryan Willumson • May 6, 2012 -
What Do We Really Mean When We Say We Will Not Track Online?
The controversy comes down to the difference between data collection and targeted marketing: Does do not track mean do not collect or do not target?
By Ryan Willumson • May 6, 2012 -
T-Mobile Revs Up Twitter Ahead of Major Rebranding
Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.
By Ryan Willumson • May 4, 2012 -
LinkedIn Acquires SlideShare for $119 million
The acquisition is a combination of approximately 45 percent cash and approximately 55 percent stock.
By Ryan Willumson • May 4, 2012 -
The Path From A Social Brand To A Social Business
Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time.
By Ryan Willumson • May 4, 2012 -
7 NEW Things to Do After You’ve Written a New Blog Post
New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.
By Ryan Willumson • May 4, 2012 -
Facebook Valuing Itself at Up to $96 Billion in IPO
Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.
By Ryan Willumson • May 3, 2012 -
How to Use Facebook Ads: An Introduction
Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. Facebook has three sales channels: Direct, Inside and Online. Direct sales deals with the largest globa...
By Ryan Willumson • May 3, 2012 -
Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'
With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.
By Ryan Willumson • May 3, 2012 -
Frustrated advertisers to Facebook: Take our money -- please!
With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.
By Ryan Willumson • May 2, 2012 -
Who's Behind the Agency Twitter Feed: R/GA
Chapin Clark, who manages the writing team at R/GA in addition to manning its Twitter feed, says tweeting is copywriting. And being boring is the worst possible sin.
By Ryan Willumson • May 2, 2012 -
Chico's Facebook App Prints Cards for Sick Kids
Cause marketing effort will donate $1 for every Get Well message sent.
By Ryan Willumson • May 1, 2012 -
5 Tips to Build and Grow Your LinkedIn Network
Are you taking the right actions to cultivate your network?
By Ryan Willumson • May 1, 2012 -
Who's Behind the Agency Twitter Feed: McCann Erickson
In a special series, Ad Age introduces you to three executives responsible for marketing their shops via social media. First in our lineup is Bruce Stockler.
By Ryan Willumson • April 30, 2012 -
How to Adapt to the New World of Social Business
The consumer revolution is in progress. Do you know what part you play in it? Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)? Whether you’re a...
By Ryan Willumson • April 27, 2012 -
Dos and Don'ts for Keeping Control over Your Social Media Content
Not every content marketer is comfortable with all the media we have to deal with these days. This is partly due to the fact that we all want to maintain control of our content, which isn’t always possible. So how about settling for some assurance instead? Quality assurance, that is. ...
By Ryan Willumson • April 27, 2012 -
The Facebook metrics you should be tracking
Three phrases we are all familiar with are "'Like' me," "Become a fan," and "Click here to 'like' us on Facebook." And, as marketers, these are all words we have used as part of our Facebook strategy. As Facebook exploded in growth, marketers initi...
By Ryan Willumson • April 26, 2012 -
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
By Ryan Willumson • April 26, 2012
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