Social Media: Page 292
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5 Ways Businesses Are Using Facebook Timelines
Yes, it is possible to use Facebook's new feature to your company's benefit.
By Ryan Willumson • April 17, 2012 -
7 Ways to Use Photographs to Support Content Marketing
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. In this post, we'll take a look at the usage of each of the hottest new photography sites and examine ways you can use photographs to expa...
By Ryan Willumson • April 17, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all ge...
By Ryan Willumson • April 16, 2012 -
4 Ways to Grow a Twitter Following That Matters
...And why a following is more important than followers.
By Ryan Willumson • April 16, 2012 -
Google CEO Douses Acquisition Talk
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
By Sean Griffey • April 12, 2012 -
Instagram, LinkedIn, and Google+ News
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that lo...
By Ryan Willumson • April 12, 2012 -
Infographic: Nonprofits and Social Media Results
Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. If ther...
By Ryan Willumson • April 11, 2012 -
LinkedIn introduces targeting and data tools for marketers
LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."
By Ryan Willumson • April 11, 2012 -
How Domino's Facebook Ads Sold Pizzas Worldwide
From Kalamazoo to Korea, one-day campaign produced 542,000 orders.
By Ryan Willumson • April 11, 2012 -
How Will Facebook Monetize Instagram?
Freemium options and targeting based on mobile data are just the start.
By Ryan Willumson • April 9, 2012 -
Facebook Bets $1 Billion on Mobile App Instagram
Facebook's anticipated post-IPO buying frenzy has begun before the social network has even gone public.
By Ryan Willumson • April 9, 2012 -
Can Brands Market on Facebook Without Actually Spending Money on Advertising?
While estimates diverge on how much brands are spending on Facebook ads vs. "resources," the consensus is that ads will see a growing share.
By Ryan Willumson • April 8, 2012 -
Elizabeth Regan/Industry Dive
Video is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Video-centric Beijing brand sells online only.
By Ryan Willumson • April 6, 2012 -
Pinterest Could Be Key for Retailers, Study Says
Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands.
By Ryan Willumson • April 6, 2012 -
Email Is Still the Best Way to Share Content Among Consumers and Businesses
Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions.
By Ryan Willumson • April 6, 2012 -
How Ford Engages Customers With Social Media
Scott Monty, head of social media at Ford, talks with Social Media Examiner about strategies employed by the automobile manufacturer.
By Ryan Willumson • April 6, 2012 -
The smart publisher's survival guide
Article touches on focus, content, social, mobile and more.
By Ryan Willumson • April 5, 2012 -
Google Loses Search PR Director Gabriel Stricker To Twitter
Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago.
By Ryan Willumson • April 5, 2012 -
26 Elements of a Gamification Marketing Strategy
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
By Ryan Willumson • April 5, 2012 -
Carnegie Mellon Study: Advertising Icons Cause Confusion
The majority of participants mistakenly believed that ads would pop up if they clicked on disclosure icons and taglines.
By Ryan Willumson • April 4, 2012 -
Looking Back At Larry Page's First Year At Google's Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece i...
By Ryan Willumson • April 4, 2012 -
2012 Social Media Marketing Industry Report
The report from Social Media Examiner is free for download until April 19.
By Ryan Willumson • April 3, 2012 -
How to Track Social Media Traffic With Google Analytics
You have a website and you are building traffic to it, but what do you know about your visitors?
By Ryan Willumson • April 2, 2012 -
The Single Most Important Way to Get More Out of the New Facebook
You’ve probably read your share of tutorials talking about the new Facebook Timeline changes and how to get the most from them. I’ve even added my own thoughts on the subject, but here’s the deal, not much has really changed. Yes there are what amounts to cosmetic changes...
By Ryan Willumson • April 2, 2012 -
How Serious Is Facebook About Search?
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function...
By Ryan Willumson • March 30, 2012
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