Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

Brands have a personality, too, and it’s up to the marketers responsible for promoting them to discharge this personality to their target customers.

By Ryan Willumson • May 17, 2012

Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

By Ryan Willumson • May 17, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

GM Says Facebook Ads Don't Pay Off

General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.

By Ryan Willumson • May 16, 2012

Intel Launches Employee-Curated Digital Magazine

It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment. IQ resembles a digital magazine but ...

By Ryan Willumson • May 16, 2012

Bing's New Social-Friendly Search Interface Now Live

The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users.

By Ryan Willumson • May 15, 2012

ESPN And Twitter Ad Program Links Social to TV

The idea is to offer brands the ability to connect TV spots to Twitter eyeballs, as sports fans simultaneously watch games and follow each other or professional sportswriters on the social site.

By Ryan Willumson • May 15, 2012

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.

By Ryan Willumson • May 15, 2012

Silverpop introduces free Facebook app

Atlanta—Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.

By Ryan Willumson • May 15, 2012

18 Must-Know Inbound Marketing Experts

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor......

By Ryan Willumson • May 14, 2012

5 brands that embarrassed themselves on social

Social media is constantly evolving, and with this evolution, there are more opportunities than not to misstep.

By Ryan Willumson • May 14, 2012

Facebook Could Shift Mobile Apps Landscape

New app center should dramatically lift consumer downloads, mobile players say.

By Ryan Willumson • May 14, 2012

Twitter Is Coming to an Inbox Near You

This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network.

By Ryan Willumson • May 14, 2012

4 Alternatives You Need To Consider Beyond AdWords

While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic.

By Ryan Willumson • May 14, 2012

6 Tips for Using Pinterest for Business

Are you wondering how Pinterest could help your business? Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors. One study shows how Pinterest has been bringing in more traffic to we...

By Ryan Willumson • May 14, 2012

Ex-Yahoo Chief Told Board He Has Cancer

Before resigning as chief executive of Yahoo Inc. over the weekend, Scott Thompson disclosed to the company's board of directors and several colleagues that he has been diagnosed with thyroid cancer.

By Ryan Willumson • May 14, 2012

6 cheap tricks for better social media marketing

It seems silly now, but just a few years ago, people were looking at social media as a passing fad. Now, Facebook has achieved the same status as Microsoft or Apple. Brand marketers don't get fired for buying Facebook ads. Because Facebook -- like all social media -- is growing as an adver...

By Ryan Willumson • May 13, 2012

AmEx Tests New Ways to Transact in Social Media

Features such as 'Link Like Love' are drawing consumer attention, recasting 162-year-old financial institution as tech-savvy brand.

By Ryan Willumson • May 13, 2012

Yahoo Search Sees 8th Monthly Share Decline — comScore

Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share.

By Ryan Willumson • May 11, 2012

The New Bing: Microsoft Tries Again With Search Meets Social

Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search.

By Ryan Willumson • May 10, 2012

Case Study: Acer Grows Facebook Fan Base Tenfold

What's not to like? To generate awareness for a new notebook, PC maker Acer created an integrated multichannel marketing campaign powered by social media and the Adobe Digital Marketing Suite. During its 30-year history, Acer has established itself as a global leader in PC and notebook...

By Ryan Willumson • May 10, 2012

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use

12 percent admitted to using their phones during sex.

By Ryan Willumson • May 9, 2012

Facebook's Reach Generator Gets Competition From Adaptly

Rather than repromote content within the Facebook News Feed, it takes content posted to a brand’s page and spins it into a paid ad on Facebook.

By Ryan Willumson • May 9, 2012

26 Tips for Success With Location-Based Marketing

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. 

By Ryan Willumson • May 9, 2012

5 blunders your brand is making on Facebook Timeline

Companies that neglect Timeline's brand-friendly attributes will fall victim to the ever-distracted nature of the online consumer.

By Ryan Willumson • May 8, 2012

5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide

Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It&...

By Ryan Willumson • May 8, 2012