Social Media: Page 28
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Courtesy of Hasbro
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
By Peter Adams • June 21, 2022 -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Kirill Smyslov via Getty Images
Social media ad growth slows, per Magna
The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.
By Robert Williams • June 16, 2022 -
Courtesy of Frito-Lay North America
Ruffles teams with NBA star Jayson Tatum for sneaker collaboration
The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.
By Sara Karlovitch • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022 -
Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Courtesy of Twitter
Twitter tests product drop alerts with Home Depot, Dior and others
The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.
By Robert Williams • June 9, 2022 -
Courtesy of Glossier
YouTube brings shopping to Shorts with Glossier Challenge
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
By Robert Williams • June 9, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Original image by Drobot Dean / Adobe Stock, edited by HootSuite
Sponsored by HootsuiteStruggling to measure your social advertising ROI? Shut everything off
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
June 6, 2022 -
Mario Tama via Getty Images
TikTok helps brands manage cross-platform campaigns with new partners
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
By Robert Williams • June 2, 2022 -
Joe Raedle via Getty Images
Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
By Peter Adams • June 2, 2022 -
Courtesy of Tostitos
Tostitos teams with Dan Levy to help people avoid summer FOMO
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
By Chris Kelly • June 2, 2022 -
Courtesy of NYX Professional Makeup
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
By Peter Adams • May 31, 2022 -
Courtesy of Chevrolet Brazil
Chevrolet's WhatsApp game drives awareness of texting and driving dangers
Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.
By Natalie Black (Koltun) • May 26, 2022 -
Drew Angerer via Getty Images
TikTok takes page from Twitch as battle for creators intensifies
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
By Peter Adams • May 26, 2022 -
Courtesy of CKE Restaurants
Q&ACarl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
Courtesy of Minute Maid
Minute Maid offers heat relief with Aguas Frescas waterslide delivery
The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.
By Natalie Black (Koltun) • May 25, 2022 -
Courtesy of PepsiCo
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.
By Peter Adams • May 25, 2022 -
Courtesy of ATTN:
Candle Media extends content deal-making run with Attn: acquisition
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.
By Peter Adams • May 23, 2022 -
Courtesy of Pizza Hut
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”
By Peter Adams • May 20, 2022 -
Courtesy of TikTok
TikTok's new ad product lets brands crowdsource content
Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.
By Natalie Black (Koltun) • May 19, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveBurger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
By Chris Kelly • May 17, 2022 -
Permission granted by Snap
Snap taps Wieden + Kennedy vet as chief creative officer
Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.
By Peter Adams • May 16, 2022
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