Social Media: Page 257
-
5 reasons to skip social media
Being on social media may not be a best practice for every business, as participating poorly is worse than not participating.
By Wendy Parish • July 30, 2013 -
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands beware: Tumblr shuts down accounts for copyright issues
Popular Tumblr blogger Bohemea loses account and five years of posts; are brands at risk?
By Wendy Parish • July 29, 2013 -
Snapchat for brands? Acura gives it a go
Japanese automaker is using Snapchat to offer fans a sneak peek at the new Acura NSX prototype in motion.
By Wendy Parish • July 29, 2013 -
Pinterest continues to lay groundwork for ad business
Pinterest's tracking data could be valuable in an ad business down the road.
By Wendy Parish • July 26, 2013 -
New self-service Foursquare ads cater to small biz
Foursquare has opened up self-service advertising to help appeal to small businesses.
By Wendy Parish • July 26, 2013 -
Twitter in hot water for faking real users' tweets in promotional blog
Twitter posts fake tweets from real users in an effort to promote their new ad platform.
By Wendy Parish • July 26, 2013 -
Mentos personalized newscasts play on 'selfie' culture
As part of Mentos' "Stay Fresh" campaign, the brand has launched a feature where Facebook users can create personalized newscasts.
By Wendy Parish • July 26, 2013 -
'Purple Clover' site aimed at underserved baby boomer generation
Entertainment company BermanBraun has launched a website aimed at the underserved baby boomer market.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Chipotle fakes Twitter hack
As part of their 20th anniversary celebration, Chipotle used a false Twitter hack to gain attention.
By Wendy Parish • July 25, 2013 -
Twitter 'favoriting' the new measurement for engagement
The "favorite" function on Twitter may be the best way to measure a tweet's effectiveness.
By Wendy Parish • July 25, 2013 -
Facebook Q2 earnings soar due to mobile sales
Mobile accounted for 41% of Facebook's ad sales in Q2.
By Wendy Parish • July 24, 2013 -
LinkedIn rolls out native ads
Brands will be able to expand from the standard banner ads on LinkedIn to "sponsored updates."
By Wendy Parish • July 24, 2013 -
Brands chattering about #RoyalBaby
Twitter was on fire Monday with #RoyalBaby tweets; these brands were the first to jump on board.
By Wendy Parish • July 23, 2013 -
Small businesses forgo advertising
With so many low-to-no-cost promotional options, small businesses are increasingly choosing to skip advertising.
By Wendy Parish • July 23, 2013 -
6 new marketing trends for 2013
Understanding these six new marketing trends will help you track users across multiple channels.
By Wendy Parish • July 23, 2013 -
Piqora expands analytics to Instagram and Tumblr
Piquora, a social media analytics service, is expanding its offerings to include Instagram and Tumblr.
By Wendy Parish • July 23, 2013 -
Ogilvy
Facebook for Every Phone Reaches 100 Million
The maker of most social media milestones has made another. Last night, Facebook announced that there are now more than 100 million people using Facebook For Every Phone each month. “This is an important milestone for us,” says Ran Makavy, Facebook’s Growth Manager. “Faceb...
July 22, 2013 -
Will we see recycled web ads on Instagram?
Some brands, like Carnival Cruise, are re-posting existing web ads to Instagram, but the process is confusing and undefined.
By Wendy Parish • July 22, 2013 -
17 ways to leverage Facebook's Graph Search
Marketers can take advantage of Facebook's Graph Search in 17 different ways.
By Wendy Parish • July 22, 2013 -
Media outlets embracing sponsored tweets
Major players like the Associated Press and People are allowing sponsors to purchase tweets on their accounts.
By Wendy Parish • July 22, 2013 -
What will $100k buy in advertising?
An infographic highlights the value of $100K in advertising.
By Wendy Parish • July 20, 2013 -
Study: Google+ only 2% of social sharing
A study from Gigya reports only 2% of social sharing occurs on Google+, challenging previous reports.
By Wendy Parish • July 19, 2013 -
Video ad views hit record 20 billion in June
A report from comScore says video ads accounted for 31% of all video views for the month.
By Wendy Parish • July 18, 2013
Previous
