Social Media: Page 256
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Twitter partners with data giant Datalogix to gauge impact of tweets on sales
With increasing pressure to prove the value of their advertising, Twitter turns to Datalogix to help find the correlation between tweets and purchases.
By Wendy Parish • Aug. 8, 2013 -
9 Reasons to Attend Social Media Success Summit 2013
Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Do you feel overwhelmed by endless social media platform changes? If so, Social Media Examiner has just the event for you. The Social World is Changing On...
Aug. 8, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Tumblr partners with Simply Measured to offer enterprise-level analytics
The team-up will give marketers a way to analyze Tumblr data against other social networks.
By Wendy Parish • Aug. 8, 2013 -
Ogilvy
Study Reveals Significant Adoption of YouTube by Global Brands
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
Aug. 7, 2013 -
Yahoo teases Sept. 5 debut of new logo
The Internet giant will release a new variation of its logo every day for the next month.
By Roger Riddell • Aug. 7, 2013 -
Topsy's upgrades search every tweet since 2010
Analytics site Topsy released upgrades that offer exact statistics around search terms, including sentiment analysis.
By Wendy Parish • Aug. 7, 2013 -
Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. According to Nielsen’s “Twitter Causation Study,” the...
Aug. 6, 2013 -
Nielsen Study: Proof of causal relationship between tweets and live TV ratings
Study from Nielsen proves the long held belief that tweets increase TV ratings and vice versa.
By Wendy Parish • Aug. 6, 2013 -
LinkedIn opens Company Page API to all
Previously only available to a handful of social partners, LinkedIn's Company Page API is now available to all third parties.
By Wendy Parish • Aug. 6, 2013 -
Startups are #PoweredByPizza as part of Domino's campaign
Domino's pizza is awarding 30 startups a $500 gift card to fuel their creativity and their employees.
By Wendy Parish • Aug. 6, 2013 -
'Click farms' mislead consumers with manufactured popularity
Low-paid workers at 'click-farms' are generating thousands of Facebook likes and Twitter followers to create a false sense of popularity for accounts.
By Wendy Parish • Aug. 5, 2013 -
Twitter forgoes AdChoice in favor of 'Do Not Track' browser option
Twitter's new retargeted ads will not include the little blue triangle of AdChoices—the ad industry's self-regulatory program.
By Wendy Parish • Aug. 5, 2013 -
Facebook hires former Google employee as first CMO
Facebook's very first chief marketing officer is Gary Briggs, formerly of Motorola Mobility and Google.
By Wendy Parish • Aug. 5, 2013 -
Yahoo continues acquisition spree with Rockmelt
Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.
By Wendy Parish • Aug. 5, 2013 -
Hootsuite raises $165M in recent round of funding
Social media management software Hootsuite plans to use the new funding for a social-marketing software.
By Wendy Parish • Aug. 1, 2013 -
Pinterest launches price alerts for pins
The visual social network will start emailing users when a pin lowers the listed price of a product.
By Wendy Parish • Aug. 1, 2013 -
Report: U.S. adults spend more time on digital devices than watching TV
Use of mobile devices in particular has increased amount of time U.S. adults spend with digital media.
By Wendy Parish • Aug. 1, 2013 -
LinkedIn introduces Company Page analytics
Brands can now track their campaigns with the new LinkedIn Company Page analytics.
By Wendy Parish • Aug. 1, 2013 -
Facebook introduces embeddable posts
Following in the steps of YouTube, Twitter and other social networks, Facebook has announced its posts are now embeddable.
By Wendy Parish • Aug. 1, 2013 -
Ad targeting firm 'turns' to Foursquare for location data
Foursquare is selling its location data to ad targeting firm Turn to help them reach specific user groups.
By Wendy Parish • July 31, 2013 -
How your email marketing can survive Gmail's changes
Recent Gmail changes have e-mail marketers worried.
By Wendy Parish • July 31, 2013 -
Social-commerce startup Chirpify gains new investor in former McCann CEO Nick Brien
Chirpify allows users to make purchases within social media by commenting on posts.
By Wendy Parish • July 31, 2013 -
New Facebook TV-style ad will set you back $2.5M
Facebook expects to start offering 15-second video ads later this year.
By Wendy Parish • July 31, 2013 -
Deep Dive
3 'boring' product brands with compelling content
A less than thrilling industry is no excuse for boring content; these 3 brands show off their content creativity.
By Wendy Parish • July 31, 2013 -
3 social media discussion group options to consider
If networking is critical to your marketing strategy, consider one of these three social media options.
By Wendy Parish • July 31, 2013
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