Social Media: Page 258
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Foursquare Post Check-in Ads Launch With Captain Morgan
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
July 18, 2013 -
Adobe Social adds support for more social networks
The social media management software is now integrated with Instagram, Flickr and Foursquare.
By Wendy Parish • July 18, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapple's "Real Facts" come to life
Beverage brand Snapple is bring the "Real Facts" printed on each bottle cap to life in a new content promotion.
By Wendy Parish • July 17, 2013 -
Steve Jobs biopic first movie trailer on Instagram
Jobs, a film starring Ashton Kutcher as Apple CEO Steve Jobs, airs the first ever major motion picture trailer on Instagram Video.
By Wendy Parish • July 17, 2013 -
Deep Dive
The best brand use of Facebook #hashtags
Now that Facebook has activated hashtags, see how some brands are taking advantage of the feature.
By Wendy Parish • July 17, 2013 -
3 key steps to becoming a thought leader
Building your reputation as a thought leader in your industry can help your business tremendously.
By Wendy Parish • July 17, 2013 -
Foursquare rolls out post check-in ads
Captain Morgan is one of the first brands to buy the ads which appear after a user checks into a certain related location, a bar for example.
By Wendy Parish • July 16, 2013 -
New tool helps marketers navigate Reddit
With Hack Reactor's Reddit Insights, marketers can receive valuable analytics that let them know where and when they can reach their audience on the site.
By Wendy Parish • July 16, 2013 -
Ignore this social media advice
Avoid these commonly offered tips that are just plain wrong.
By Wendy Parish • July 16, 2013 -
Honda launches real-time Vine video campaign on Twitter
The Japanese auto maker will film and upload same-day video responses to tweeters.
By Roger Riddell • July 15, 2013 -
Facebook's Custom Audiences helps target only your customers
With Facebook's Custom Audiences, you can display Facebook ads only to existing customers or prospects.
By Wendy Parish • July 15, 2013 -
Why the ad tech tax needs to go
The system of media buy, where each $1 is only worth $.45, is broken.
By Wendy Parish • July 15, 2013 -
PR is 'bound for a renaissance'
Now that content is king, the demand for PR pros will continue to grow.
By Wendy Parish • July 15, 2013 -
Instagram Web Embeds: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Introduces Web Embeds: Instagram adds web embedding for Instagram content and bri...
July 13, 2013 -
Nordstrom brings Pinterest marketing to life
Retailer Nordstrom is taking Pinterest to a whole new level by marking "most pinned" items in their store displays.
By Wendy Parish • July 12, 2013 -
Johnson & Johnson teams with RED in AIDS awareness social media campaign
Johnson & Johnson has teamed up with AIDS advocacy group RED in a social media campaign aimed at ending the AIDS epidemic.
By Wendy Parish • July 12, 2013 -
KitchenAid and Haier take the digital marketing dive
KitchenAid and Haier are multiplying their marketing efforts with online videos and ads.
By Wendy Parish • July 12, 2013 -
SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss.
July 11, 2013 -
Quantcast Advertise targets look-alikes on Facebook
Quantcast's new product allows buyers to target look-alike segments on Facebook.
By Wendy Parish • July 11, 2013 -
Little Caesars' witty campaign claims responsibility for July 4 fireworks
Great timing and tongue-in-cheek tone made for a memorable social media campaign.
By Roger Riddell • July 11, 2013 -
Social media welcomes back Twinkies with 'cake face'
Social media will play a major role in the marketing campaign for Twinkies' return.
By Wendy Parish • July 11, 2013 -
New LinkedIn analytics tool offers competitive reporting
Social media analytics platform Simply Measured has introduced LinkedIn analytics.
By Wendy Parish • July 11, 2013 -
How B2B marketers can benefit from short videos
WIth the instant popularity of short-form videos Twitter's Vine and Instagram video, B2B marketers are discovering how it can benefit their campaigns.
By Wendy Parish • July 11, 2013 -
Agencies struggle to adapt to greater transparency practices
With Facebook and others requiring greater transparency, many agencies are struggling to monetize.
By Wendy Parish • July 11, 2013 -
Early bird special: Twitter selling promoted trends for World Cup 2014
With 11 months yet to go, Twitter is already selling advertising or the 2014 FIFA World Cup in Brazil.
By Wendy Parish • July 10, 2013
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