Social Media: Page 241
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Fotolia
Social and search ad integration doubles conversion
A new study from Marin Software shows revenue per click also gets a boost.
By Wendy Parish • April 16, 2014 -
Curalate adds support for Tumblr
The visual analytics platform is now the first to span Facebook, Instagram, Pinterest, and Tumblr.
By Wendy Parish • April 16, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Perfect Audience unveils self-serve solutions for Twitter and Facebook retargeting
The solutions include support for Facebook's dynamic ads and Twitter's tailored audiences.
By Wendy Parish • April 15, 2014 -
Advertisers see 191% increase in revenue from Facebook ads
Paid search drove revenue up 12% year over year.
By Wendy Parish • April 15, 2014 -
Study: Facebook organic reach began decline before algorithm change
A surge in users adding more friends and liking more brands is reportedly the main contributor to organic reach's decline.
By Wendy Parish • April 14, 2014 -
Did US Airways make the worst brand tweet error in history?
The airline tweeted a pornographic image as a customer response.
By Wendy Parish • April 14, 2014 -
Is Samsung beating Apple at marketing?
Publicis' CEO claims Ellen DeGeneres' recent Oscar selfie tweet, sent from a Samsung phone, is worth $1 billion.
By Wendy Parish • April 11, 2014 -
Is Facebook's free promotion of publishers burning brands?
Organic reach is fading for brands, but Facebook is putting publishers front and center in posts resembling app install ads.
By Roger Riddell • April 11, 2014 -
Zombie followers plague 'Chinese Twitter'
Some Chinese brands may be using fake followers to increase their social media profile.
By Kelsey Lindsey • April 11, 2014 -
Lack of APIs make Instagram, Pinterest difficult for brands
Social media managers are still manually uploading posts on their phones, and third parties are unable to provide tools for automation and insights.
By Roger Riddell • April 11, 2014 -
Fotolia
Are brand tweets advertisements? Heigl's lawsuit could set precedent
The pharmacy chain's tweet of a paparazzi photo of the actress could be implied as a celebrity endorsement.
By Roger Riddell • April 11, 2014 -
IBM's Silverpop acquisition expands enterprise marketing portfolio
The acquisition further cements IBM as a global leader in marketing automation.
By Roger Riddell • April 10, 2014 -
New York Times' social ad product to Ricochet no more
With the October closure of the Times' R&D Ventures, its once-hyped social ad innovation is fading into memory.
By Roger Riddell • April 10, 2014 -
Deep Dive
4 social media studies that matter to B2B
These studies hold valuable information for a B2B social media strategy.
By Wendy Parish • April 10, 2014 -
Businesses sour on LinkedIn 'Products and Services' page cut
Opponents say move hurts small businesses on the platform.
By Wendy Parish • April 9, 2014 -
Facebook ad prices rise 10% following loss of organic reach
Advertisers show they are willing to pay more to stay visible on the site.
By Wendy Parish • April 8, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Wells Fargo unveils social media command center
The bank monitors between 2,000 and 4,000 posts a day.
By Wendy Parish • April 8, 2014 -
Fotolia
Bizo upgrade expands to social and display ads
The Multi-Channel Nurturing solution now scales outreach to anonymous visitors of B2B websites.
By Wendy Parish • April 8, 2014 -
Line searching for agencies to help expand into the U.S.
The Japanese messaging app is planning to invest $10 million on U.S. marketing efforts.
By Wendy Parish • April 8, 2014 -
Google+ ranks second in per-follower engagement
The social network trails slightly behind Facebook.
By Wendy Parish • April 7, 2014 -
50% of Twitter users find ads 'random'
A new survey shows that many of the platform's users, when they noticed ads, found them irrelevant.
By Wendy Parish • April 4, 2014 -
Deep Dive
10 examples of April Fools' marketing done right
Several brands took a stab at light-hearted jokes this week in hopes to grab some attention.
By Wendy Parish • April 4, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Fotolia
SBOs say customer service is biggest mistake brands make
A new study reveals SBOs' biggest marketer pet peeves.
By Wendy Parish • April 1, 2014
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