Social Media: Page 242
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Twitter, Kantar form the 'Data of Now' program
The five-year deal will forge new data research tools.
By Wendy Parish • March 31, 2014 -
Twitter expands mobile offerings with app-install ads
The move will attract e-commerce and game marketers.
By Wendy Parish • March 28, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Say Media slows payments, reflecting troubling trend
The new 120-day payment schedule for publishers is due to brands, agencies, and publishers taking longer to pay in recent years.
By Wendy Parish • March 28, 2014 -
R/GA is first social media agency for Fossil
The agency will lay out the strategy for the brand's 30th anniversary.
By Wendy Parish • March 28, 2014 -
Deep Dive
5 tactics to boost Facebook organic reach
Organic views are fading for brand pages, but there is hope.
By Wendy Parish • March 27, 2014 -
Lithium Technologies acquires Klout for $200M
Lithium is gearing up for an IPO sometime this year.
By Wendy Parish • March 27, 2014 -
Twitter photo tagging is here — and it uses 0 characters
An upcoming feature will also allow as many as four photos per tweet.
By Wendy Parish • March 27, 2014 -
LinkedIn's new insight tools help brands create better content
The professional network will assign brands a content-marketing score.
By Wendy Parish • March 27, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Facebook expanding lookalike audiences
Advertisers will now have the option to target users who are similar to current customers.
By Wendy Parish • March 26, 2014 -
Fotolia
Study: First touch in social shortens marketing cycle
Bizible's new study compares first, middle, and last touch effectiveness of various channels.
By Wendy Parish • March 25, 2014 -
Pinterest ads could appear as early as next month
The Wall Street Journal reports that Promoted Pins will launch in Q2.
By Wendy Parish • March 24, 2014 -
Tumblr signs deal with Viacom for 'co-branded content campaigns'
The parent of MTV, Nickelodeon, and Comedy Central will use Tumblr's suite of ad products to create custom content.
By Wendy Parish • March 24, 2014 -
Crowdtap raises $5M in second round of funding
The brand advocacy startup connects brands with consumers to inspire social media content creation.
By Wendy Parish • March 21, 2014 -
More hashtags mean less Facebook engagement
A study from Socialbakers shows the social media hallmark is an engagement killer.
By Wendy Parish • March 21, 2014 -
IBM finds only 20% of CMOs using social media
The new study shows a gap between CMO aspirations and actions.
By Wendy Parish • March 21, 2014 -
Pinterest ad price tag to be over $1 million
The social site hasn't brought ads to market yet, but will be seeking premium deals.
By Wendy Parish • March 20, 2014 -
Social media management firm Percolate raises $24M
Advertising holding company WPP was among the list of investors.
By Wendy Parish • March 18, 2014 -
Century 21 develops marketing suite to aid agents
The C21 Social Exchange was developed in collaboration with Google.
By Wendy Parish • March 18, 2014 -
Facebook increasing efforts to attract agencies
The social giant is searching for more brand dollars through work with agencies.
By Wendy Parish • March 18, 2014 -
Are maps the latest viral tactic?
Publishers and brands are learning that maps, like lists, are highly shareable.
By Wendy Parish • March 18, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Izea launches automated exchange for buying social influence
Izea's Sponsored Marketplace lets celebrities, mommy bloggers, and social media stars sell promotional posts on an auction-style platform.
By Wendy Parish • March 17, 2014 -
Google rolling Wildfire into DoubleClick
Wildfire, purchased by Google for $250 million, is closing its doors as a standalone entity.
By Wendy Parish • March 14, 2014 -
Pizza Hut adds MRY to agency roster for social media
As the pizza chain's new digital agency, MRY will support social media strategy.
By Wendy Parish • March 14, 2014
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