Social Media: Page 236
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Instagram asks users about ads with in-app surveys
The pop-up surveys gather info to benefit advertisers.
By Wendy Parish • July 25, 2014 -
LinkedIn launches 'dark posts' for testing ads
The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page.
By Wendy Parish • July 25, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook organic reach: Is there a loophole?
Brands have found a way to sneak native ads in through publishers.
By Wendy Parish • July 24, 2014 -
Mobile use causes Facebook ad prices to double
The social network reported ad sales up 67% over last year in its Q2 earnings.
By Wendy Parish • July 23, 2014 -
LinkedIn buys B2B ad-tech firm Bizo for $175M
The social network is looking to expand its ads across the web.
By Wendy Parish • July 22, 2014 -
Pinterest snags Unilever's Rubin for top marketing post
David Rubin's first task: Promoting the site to men.
By Wendy Parish • July 22, 2014 -
Agency welcomes former Ford social media chief
Scott Monty is taking an executive role at Shift Communications.
By Wendy Parish • July 22, 2014 -
Triggit takes retargeting beyond Facebook
The Facebook retargeting provider is expanding its scope to other publishers across the web.
By Wendy Parish • July 21, 2014 -
'Buy' button allows advertisers to sell directly through Facebook
The social giant is testing the function with SMBs in the U.S.
By Wendy Parish • July 18, 2014 -
Twitter to unveil new metrics as it tries to impress Wall Street
Four new metrics are expected to show the microblogging platform's broad reach.
By Wendy Parish • July 18, 2014 -
Advertisers could benefit from Pinterest's new discovery feature
Narrowed search discovery fields could present better targeting options.
By Wendy Parish • July 17, 2014 -
Deep Dive
Did jumping on the #WorldCup Twitter bandwagon help brands?
A new Encore Alert study examines unofficial sponsors who jumped on the soccer bandwagon via social media.
By Wendy Parish • July 15, 2014 -
On Facebook, storytelling trumps single ads
A new study shows that series outperforms singular, stand-alone ads.
By Wendy Parish • July 15, 2014 -
Snapchat tries to highlight media capabilities by spamming users
Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil.
By Wendy Parish • July 14, 2014 -
Twitter's new analytics offer advertisers insight to organic tweets
Previously, such detailed data was reserved for Promoted Tweets.
By Wendy Parish • July 11, 2014 -
Deep Dive
4 companies driving video ad innovation
Digital video advertising is on track to grow 42% this year and these companies are pushing the space forward.
By Wendy Parish • July 10, 2014 -
Mobile social sharing jumps 30% in the second quarter
A new report from ShareThis adds to evidence that 2014 is the tipping point for mobile.
By Wendy Parish • July 10, 2014 -
Upworthy can teach you a thing or two about native ads
The mission-driven viral publisher's native ads regularly outperform its editorial.
By Wendy Parish • July 10, 2014 -
Germany-Brazil match tops Super Bowl tweet record
The event inspired 35.6 million tweets — the most of any sporting event ever.
By Wendy Parish • July 9, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Pinterest makes following brands easier with new button
Visitors can now follow a brand without ever leaving its site.
By Wendy Parish • July 9, 2014 -
World Cup infographics deliver for social analytics firms
Several firms are seeking attention with colorful stats.
By Wendy Parish • July 7, 2014 -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014
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