Social Media: Page 237
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Twitter buys Tapcommerce, rolls out mobile app install ads
The social network is looking to build on the momentum since its MoPub purchase.
By Wendy Parish • June 30, 2014 -
Ad Age survey: Social media small, but growing, piece of ad budgets
Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates.
By Wendy Parish • June 30, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
5 brand tattoos that won't age well
Brands come and go. Tattoos, not so much.
By Wendy Parish • June 30, 2014 -
Fotolia
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
Organic in decline? Nobody told Facebook's top brand pages
A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January.
By Wendy Parish • June 27, 2014 -
Oracle integrates Leadspace into Eloqua
The partnership allows marketers using Leadspace to directly import leads to Eloqua.
By Wendy Parish • June 25, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Scripps scores Twitter sales exec
J.B. Kropp is the third executive to leave the social platform in recent weeks.
By Wendy Parish • June 23, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Coming soon: Revamped right-hand ads on Facebook
Facebook is hoping a larger size will draw higher click-through rates.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014 -
Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Deep Dive
Learn from these 5 marketing stunts gone wrong
Sometimes what seems like a good idea on paper turns out to be a recipe for disaster — or worse.
By Wendy Parish • June 18, 2014 -
Sponsored Tumblr posts now available through Yahoo Gemini
The sponsored posts can now be promoted across both Yahoo and Tumblr.
By Wendy Parish • June 17, 2014 -
Tweets may soon contain other tweets
Twitter is testing a new feature that allows users to embed tweets within another tweet.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Can Facebook contend with Google for ad dominance?
A focus on Web targeting is laying the groundwork for a larger ad network outside of the social site.
By Wendy Parish • June 16, 2014 -
New York Times' Brand Studio reveals 'Snowfall'-like native ad
The multimedia ad is receiving praise even from the paper's editorial side.
By Wendy Parish • June 14, 2014 -
Twitter ad targeting now changes with the weather
The new feature is part of a partnership with the Weather Company.
By Wendy Parish • June 13, 2014 -
Microsoft launches microsite aimed at enterprise execs
Executives can log in with their LinkedIn profiles to access a site customized to their specific role.
By Wendy Parish • June 12, 2014 -
Twitter cuts out the retargeting middle man
Advertisers can now retarget within their Twitter ads account.
By Wendy Parish • June 12, 2014 -
Facebook will not honor 'Do Not Track' settings
The social network plans to use web browsing for ad targeting.
By Wendy Parish • June 12, 2014 -
Report: Social media the most cost effective and efficient channel
Neustar's Q1 2014 Media Intelligence Report combed through impressions, ad events, and verticals to identify the most effective digital channel.
By Wendy Parish • June 11, 2014
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