Social Media: Page 235
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Survey: 86% of agency execs use programmatic
Study from AOL shows heavy programmatic use among agencies and brand marketers.
By Wendy Parish • Aug. 13, 2014 -
More brands can now test out Twitter's Promoted Video
The ad product that doubled engagement for Specialized Bicycling Components during the Tour de France is now open to beta testers.
By Wendy Parish • Aug. 12, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Sony taps into anti-terrorism systems to target influencers real-life friends and family
The brand is an early adopter of Pursway Connect.
By Wendy Parish • Aug. 12, 2014 -
Facebook halts 'like-bait' tactics
Brand pages can no longer offer incentives in exchange for likes.
By Wendy Parish • Aug. 12, 2014 -
Brands jump in on Shark Week's buzz
Travelocity and other brands already seeing results from Shark Week themed content.
By Wendy Parish • Aug. 11, 2014 -
Yahoo Finance leans on Tumblr to revamp contributor network
Writers will post directly to Yahoo-owned Tumblr and the piece will appear simultaneously on Yahoo Finance.
By Wendy Parish • Aug. 11, 2014 -
GQ mag taps into its 'Elite' readers to draw in ad money
For $100k, GQ's 'Elite' readers will promote a brand across their personal social accounts.
By Wendy Parish • Aug. 8, 2014 -
'Objective-based campaigns' come to Twitter
Twitter is testing out a way for advertising to buy ads against campaign goals.
By Wendy Parish • Aug. 8, 2014 -
Facebook Events get own Insights
Marketers can now track how well a Facebook event is performing.
By Wendy Parish • Aug. 8, 2014 -
Musa Tariq is Apple's new head digital marketing director
Tariq brings experience from Nike and Burberry as the tech giant looks to expand its social media presence.
By Wendy Parish • Aug. 7, 2014 -
Can negative reactions to social ads be a good thing?
Brands continue to advertise on social platforms despite negative responses to posts.
By Wendy Parish • Aug. 7, 2014 -
T-Mobile's CEO tells Twitter to #sprintlikehell after failed merger attempt
John Legere posted a series of tweets criticizing changes with the competition.
By Wendy Parish • Aug. 6, 2014 -
Could skywriting be the next big thing in social media?
AirSign is partnering with clients like the USA Network to bring social media's attention to the sky.
By Wendy Parish • Aug. 5, 2014 -
New Twitter #hashtag definitions could help brands avoid mistakes
The new feature could eliminate the guessing game many play when it comes to what various hashtags represent.
By Wendy Parish • Aug. 5, 2014 -
Can Tumblr benefit from Facebook's waning organic reach?
The social blogging site is hoping to lure marketers by showing its advantages over Facebook.
By Wendy Parish • Aug. 5, 2014 -
McDonald's proves Instagram ads aren't for everyone
The fast food giant received major backlash over its sponsored posts.
By Wendy Parish • Aug. 4, 2014 -
Instagram sees three times the actions-per-post of Facebook
The image sharing platform is quickly catching up to its decade-old parent in engagement.
By Wendy Parish • Aug. 3, 2014 -
The Tour de France's real winner: Specialized Bicycling Components
The cycling brand doubled engagement through Twitter's video ads — and having the race's winner on one of its bikes didn't hurt either.
By Wendy Parish • Aug. 1, 2014 -
Deep Dive
4 brands that worked a potential crisis to their advantage
As the old saying goes, when these brands were handed lemons, they made lemonade.
By Wendy Parish • Aug. 1, 2014 -
One small design change boosted Twitter's engagement 61.7%
Ad tech firm Socialbakers examined the microblogging platform's recent design tweaks.
By Wendy Parish • Aug. 1, 2014 -
New ad products help LinkedIn boost revenue 47% year-over-year
The professional networking site reported $534 million in revenue for Q2.
By Wendy Parish • July 31, 2014 -
World Cup, expanded initiatives help Twitter grow ad revenue 129%
The social network beat expectations as its user base passed 270 million.
By Wendy Parish • July 29, 2014 -
Fotolia
Blogging platform Medium runs its first ads
BMW has sponsored the platform's new collection, Re:form.
By Wendy Parish • July 29, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014
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