Social Media: Page 20

  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023
  • A beauty area with Clinique products and mirrors for customers to try on products.
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    Courtesy of Clinique
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    How technology changes the way beauty brands interact with consumers

    During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

    By • Jan. 19, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Person walks past grocery store
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    Spencer Platt / Staff via Getty Images
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    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , • Jan. 18, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By • Jan. 17, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images
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    Meta adds additional ad targeting restrictions for teen users

    Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

    By Aaron Baar • Jan. 12, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By • Jan. 12, 2023
  • Instagram UI update
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    Courtesy of Instagram
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    What Instagram’s Shop tab removal means for social media

    Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.

    By • Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By • Jan. 10, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By • Jan. 9, 2023
  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
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    Permission granted by Mercedes-Benz
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    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By • Jan. 6, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images
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    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By • Jan. 5, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
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    Permission granted by Mars, Incorporated
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    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By • Jan. 5, 2023
  • A bottle of Nature Made vitamins with text reading "Cheers to happy, healthy starts" as part of Nature Made's "The Start of Something Great" campaign.
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    Courtesy of Nature Made
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    Nature Made rejects age-old wellness ploys for New Year’s push

    The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

    By • Jan. 4, 2023
  • A picture of a Chipotle with a pickup lane.
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    Courtesy of Chipotle
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    Chipotle targets Gen Z with wellness Snapchat Lens, menu items

    To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

    By Aaron Baar • Jan. 3, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images
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    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
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    Permission granted by Triscuit
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    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By • Dec. 22, 2022
  • Money moving through cyberspace.
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    Viorika via Getty Images
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    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
  • A football stadium with lights on the field.
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    FotografieLink via Getty Images
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    YouTube secures NFL Sunday Ticket to shore up streaming position

    The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

    By • Updated Dec. 22, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images
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    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By • Dec. 20, 2022
  • Three people socializing over their phones.
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    Anchiy via Getty Images
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    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By • Dec. 19, 2022
  • Protesters, including one with a #BoycottQatar banner, gather in front of an Adidas store to protest against the 2022 FIFA World Cup.
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    Sean Gallup/Getty Images via Getty Images
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    What this year’s World Cup says about marketing amid political strife

    The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

    By • Dec. 16, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
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    Courtesy of Vans
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    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • An image taken from Logitech's BeReal account promoting its electronics.
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    Courtesy of Logitech
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    Why Logitech added BeReal to its holiday marketing plans

    Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

    By • Dec. 15, 2022
  • A person waves a large rainbow flag in a small crowd.
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    jacoblund via Getty Images
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    Skyy Vodka finances nuptials to celebrate same-sex marriage bill

    An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

    By • Dec. 15, 2022