Sociable: TikTok reinstated in US app stores after assurance from attorney general

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

By Andrew Hutchinson • Feb. 14, 2025

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

By Sara Karlovitch • Feb. 13, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Sociable: Reddit posts solid Q4 revenue growth

Revenue grew 71% year over year, mostly driven by expansion of the platform's ad business. 

By Andrew Hutchinson • Feb. 13, 2025

True Religion centers on authenticity for ‘Own Your True’ brand platform

The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.

By Aaron Baar • Feb. 13, 2025

How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

By Chris Kelly • Feb. 13, 2025

Sociable: Big tech players emerge as likely partner for TikTok US

Oracle, Microsoft and Amazon are among those looking at partnering with the app.

By Andrew Hutchinson • Feb. 11, 2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams , Chris Kelly • Feb. 10, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

NYX teams with DraftKings for Super Bowl LIX predictions game

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.

By Jessica Deyo • Feb. 6, 2025

Kia counterprograms Super Bowl with mobile game

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

By Aaron Baar • Feb. 6, 2025

As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

By Chris Kelly • Feb. 6, 2025

Oreo hypes Post Malone cookie drop with new Snapchat ad format

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

By Peter Adams • Feb. 5, 2025

Sociable: Will Elon Musk’s growing political ambitions help or hurt X?

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.

By Andrew Hutchinson • Feb. 4, 2025

McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.

By Peter Adams • Feb. 4, 2025

Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.

By Jessica Deyo • Feb. 4, 2025

Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

By Peter Adams • Feb. 3, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

Chipotle connects SMS, social to celebrate Super Bowl ‘extras’

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.”

By Aaron Baar • Jan. 30, 2025

Meta’s AI tools attract more advertisers as tech enters ‘defining’ year

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

By Peter Adams • Jan. 30, 2025

How E.l.f. balances entertainment, purpose to tap into a TikTok trend

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products. 

By Chris Kelly • Jan. 28, 2025

Sociable: Meta launches initial test of ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

By Andrew Hutchinson • Jan. 27, 2025

Kind embraces Gen Z trend bed rotting in new campaign

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers as a form of self-care.

By Sara Karlovitch • Jan. 24, 2025

NYX blends music and makeup for TikTok-focused mixtape

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

By Jessica Deyo • Jan. 23, 2025

How Dogfish Head uses social-first marketing as craft beer tides change

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

By Chris Kelly • Jan. 23, 2025

Sociable: Timeline of TikTok’s US ban and what comes next

The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days. 

By Andrew Hutchinson • Jan. 21, 2025