Social Media: Page 2
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Courtesy of Wesson Oil
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
By Sara Karlovitch • Nov. 12, 2024 -
Bill Pugliano via Getty Images
ColumnSociable: How will Trump’s second term impact social media companies?
A look at what Trump said about social media platforms during the campaign.
By Andrew Hutchinson • Nov. 11, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Permission granted by Cracker Barrel
Q&ACracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.
By Peter Adams • Nov. 6, 2024 -
Scott Olson/Getty Images via Getty Images
Snap doubles number of advertisers in Q3 as AI, AR bets persist
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
By Jessica Deyo • Oct. 31, 2024 -
Justin Sullivan via Getty Images
Meta’s generative AI tools find purchase with users and advertisers
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.
By Peter Adams • Oct. 31, 2024 -
Courtesy of DPR Construction
ColumnSociable: Meta is developing a search engine to power its AI chatbot
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
By Andrew Hutchinson • Oct. 29, 2024 -
Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
By Jessica Deyo • Oct. 28, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024 -
Retrieved from Milk-Bone on October 23, 2024
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
By Peter Adams • Oct. 23, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.
By Chris Kelly • Oct. 22, 2024 -
Courtesy of Mucinex
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
By Peter Adams • Oct. 22, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
By Jessica Deyo • Oct. 22, 2024 -
Permission granted by Sour Patch Kids
Opinion3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
By Evan Horowitz • Oct. 22, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.
By Peter Adams • Updated Dec. 3, 2024 -
Justin Sullivan/Staff via Getty Images
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
By Aaron Baar • Oct. 10, 2024 -
Courtesy of Advertising Week New York
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.
By Chris Kelly • Oct. 9, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024 -
Courtesy of Snapchat
Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
By Aaron Baar • Oct. 3, 2024 -
Courtesy of Anheuser-Busch InBev
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
By Sara Karlovitch • Oct. 3, 2024 -
Peyton Bigora/Marketing Dive
5 ways grocers can master shoppable video, connected TV
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
By Peyton Bigora • Oct. 2, 2024 -
Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
By Jessica Deyo • Oct. 1, 2024 -
Michael M. Santiago via Getty Images
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
By Peter Adams • Sept. 26, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Courtesy of Firehouse Subs
Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
By Aaron Baar • Sept. 25, 2024 -
Retrieved from TikTok on August 23, 2023
ColumnSociable: TikTok updates search ads with keyword targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
By Andrew Hutchinson • Sept. 25, 2024
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