Study: 78% of millennials aren't influenced by celebrity endorsements

Only 7.5% of the demographic group would be encouraged to make a purchase based on a star's recommendation, according to Roth Capital Partners.  

By David Kirkpatrick • Dec. 4, 2017

Study: 39% of marketers will increase influencer marketing budgets in 2018

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

By Erica Sweeney • Dec. 4, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Controversy of the Year: Brand Safety

Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived. 

By Chantal Tode • Dec. 4, 2017

Fail of the Year: Pepsi's 'Jump In'

The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade. 

By Peter Adams • Dec. 4, 2017

Marketer of the Year: KFC

From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.

By Peter Adams • Dec. 4, 2017

Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter

One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017

Marriott turns shower doors into shareable sketch pads

For a limited time, guests at an Irvine, CA, hotel can use the blank canvas of a foggy shower door to capture and showcase their ideas.

By David Kirkpatrick • Dec. 1, 2017

Study: Gen Zers are late to holiday shopping

One-third of consumers in the age group don't start holiday shopping until after Black Friday and 15% don't start until after Dec. 15.

By David Kirkpatrick • Dec. 1, 2017

Amazon's ad business will surpass $2.5B by 2021, Forrester says

An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years. 

By David Kirkpatrick , Peter Adams • Nov. 30, 2017

Domino's delivers branded baby registry

The service is slyly-timed, arriving nine months after the pizza chain launched its own wedding registry.

By David Kirkpatrick • Nov. 30, 2017

Can Snapchat break the social media mold with its split-feed redesign?

On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.

By Peter Adams • Nov. 29, 2017

National Geographic's 'Safari Live' generates 220M impressions on Facebook Watch

Part of the video hub's alpha launch. the digital content has seen strong viewer and engagement metrics over its first three months.

By David Kirkpatrick • Nov. 29, 2017

Building direct shopper relationships with digital promotions and media

Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.

Nov. 29, 2017

30 minutes with Sephora's head of marketing

Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.

By Cara Salpini • Nov. 29, 2017

FCC chair calls Twitter a threat to open internet

The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.

By David Kirkpatrick • Nov. 29, 2017

Black Friday Twitter engagements totaled nearly 785M, study says

The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.

By David Kirkpatrick , Peter Adams • Nov. 28, 2017

Wix spurns TV advertising, including Super Bowl commercials, for digital

The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.

By David Kirkpatrick • Nov. 28, 2017

Facebook publishes 'advertising principles'

A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image. 

By David Kirkpatrick • Nov. 28, 2017

What you need to know about influencer marketing

Influencer marketing has been picking up steam all year, with brands increasingly making it a core marketing tactic. Yes, there are still hurdles to overcome.

By Chantal Tode • Nov. 27, 2017

How to get started in influencer marketing

For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap. 

By Kayla Matthews • Nov. 27, 2017

[Infographic] 7 major influencer marketing touchstones

A brief history of influencer marketing by platform, power players and the events that have defined its trajectory. 

By Peter Adams , Robert Williams • Nov. 27, 2017

Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

YouTube faces new brand safety controversy

Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.

By David Kirkpatrick • Nov. 27, 2017

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017