Social Media: Page 159
-
Getty Images
Walmart and eBay take the lead for Black Friday social campaigns
Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Calvin Klein embraces digital in global ad campaign starring Solange
The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content.
By David Kirkpatrick • Nov. 21, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Column
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
Deep Dive
P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
By Chantal Tode • Nov. 20, 2017 -
Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
USA Today Network relaunches Thanksgiving.com following acquisition
The local news publisher is making a bigger push into digital lifestyle and food-related content.
By David Kirkpatrick , Chantal Tode • Nov. 20, 2017 -
Report: A YouTube targeting tool intended to boost brand safety stops working
A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed.
By David Kirkpatrick , Peter Adams • Nov. 20, 2017 -
Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'
Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.
By David Kirkpatrick • Nov. 20, 2017 -
Facebook launches Creator tools for mobile influencers
The social network appears to be competing more directly with Google's YouTube.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Tech giants, publishers will display standardized 'trust indicators' to fight fake news
The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.
By David Kirkpatrick • Nov. 17, 2017 -
imperson
Lionsgate's 'Wonder' helps digital media users be kinder
A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.
By David Kirkpatrick • Nov. 16, 2017 -
Subaru 'shares the love' again in latest TV-heavy push
The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference.
By Natalie Black (Koltun) • Nov. 16, 2017 -
Study: Starbucks loses top spot for QSR social conversations
Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Kmart to air game show as part of holiday push
"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.
By David Kirkpatrick • Nov. 16, 2017 -
Pinterest sharpens visual search focus with scannable codes, personalized style suggestions
Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction.
By David Kirkpatrick • Nov. 15, 2017 -
Adobe Stock
Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017 -
Twitter ramps up data business as ad revenue stalls
The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road.
By David Kirkpatrick , Peter Adams • Nov. 15, 2017 -
Pizza Hut pairs cheese and emojis for holiday merchandise giveaway
By tweeting emojis, fans can win a package of merchandise including pizza-themed sweaters, mugs, holiday lights and more.
By Robert Williams • Nov. 14, 2017 -
Cannes Lions simplifies awards structure and Publicis returns
Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry.
By David Kirkpatrick • Nov. 14, 2017 -
Facebook merges Stories and Messenger Day features
The consolidated feature will sync in both apps, so users no longer need to manually cross-post photos and videos to the two separate platforms.
By David Kirkpatrick • Nov. 14, 2017 -
Lululemon makes some breathing room this holiday season
The athleisure brand released a five-part audio series so yoga fans can focus on meditation during the busy time of year.
By David Kirkpatrick • Nov. 13, 2017 -
After eating $40M loss, Snap tries to shed excess Spectacles overseas
The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K.
By David Kirkpatrick • Nov. 13, 2017
Previous
