Social Media: Page 157
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Hyundai
Hyundai's Super Bowl playbook includes digital, experiential marketing
On top of returning to in-game ads, the official car and SUV of the NFL will run several out-of-home activations at an interactive NFL theme park.
By David Kirkpatrick • Dec. 15, 2017 -
Old Navy plans cross-platform integration for 'A Christmas Story Live!'
As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access.
By David Kirkpatrick • Dec. 14, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Getty Images
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
Facebook moves to record ad sales locally
The step is a response to demands from local governments for greater transparency.
By David Kirkpatrick , Chantal Tode • Dec. 13, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Getty Images
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
unsplash/freestocks
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Accenture: Lack of personalization, consumer trust cost businesses $756B last year
Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy.
By David Kirkpatrick • Dec. 11, 2017 -
Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push
The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.
By David Kirkpatrick • Dec. 11, 2017 -
Campbell Soup
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Reddit boosts brands' listening, publishing capabilities with Sprinklr partnership
The move — a significant one for advertisers interested in the site — might also anger a user base that's been notoriously averse to corporate presences.
By David Kirkpatrick • Dec. 8, 2017 -
Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
The limited-run cold beverage might also be a bid to court consumers who have been angry in recent years that the brand's promotions aren't "Christmas-y" enough.
By David Kirkpatrick , Peter Adams • Dec. 8, 2017 -
Coach partners with Snapchat for scannable holiday pins
The products, Snap's first foray into physical accessories since Spectacles, unlock an arcade game based on the retailer's holiday campaign.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 8, 2017 -
Report: YouTube and Facebook are rife with pirated NFL streams
As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues.
By David Kirkpatrick • Dec. 7, 2017 -
Charmin restrooms return to Times Square with immersive sights, sounds
The actor Dax Shepard helped introduce the effort via a "toilet paper cutting" ceremony.
By David Kirkpatrick • Dec. 7, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Dole offers 'top banana' chef for Britain's royal wedding
Prince Harry and Meghan Markle are breaking with tradition by planning to serve a banana cake at their nuptials next year, creating a regal opportunity for the packaged foods brand.
By David Kirkpatrick • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Disney moves away from dad stereotypes as audience attitudes shift
A growing number of marketers and industry groups are rethinking age-old depictions of consumers.
By Erica Sweeney • Dec. 5, 2017 -
Report: Facebook is ready to invest billions in sports streaming rights
The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.
By David Kirkpatrick • Dec. 5, 2017 -
Dunkin' Donuts opens creative review months after appointing new CMO
Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
Facebook readies test of pre-roll video ads in Watch
By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.
By David Kirkpatrick • Dec. 4, 2017
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